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Assessment of China's Market for Anti-corrosive Coatings
GCiS, Aug 2011, Pages: 272
China's Anti-Corrosion Coatings Industry Grows on Rising - Demand for Quality – Window of Opportunity
While domestic suppliers of anti-corrosion coatings control almost 60% of the revenues in this market, only large foreign conglomerates have the capacity to compete on quality and at scale. The market for anti-corrosion coatings in China is valued at RMB 30 Bn at year-end 2010. The industry is growing at 13% annually, but growth is expected to rise significantly due to economic recovery in downstream industries, a rise in domestic demand and awareness of quality issues.
A well-applied, high-quality coating will protect a structure from corrosion for up to 20 years or more. Domestic customers are also starting to realize this. In the period between 2010 and 2015, growth is forecasted at 19% on average. However, domestic coatings suppliers cannot compete with large multinational conglomerates on quality and scale, providing excellent opportunities for foreign coating manufacturers.
Domestic suppliers are mostly small manufacturers that are regionally active and benefit from long standing customer relations. The market leaders are a handful of foreign suppliers – AkzoNobel, Jotun, Hempel, PPG – that generate up to 100 times the revenue of their domestic competitors.
The Chinese government aims to address this situation by stimulating market consolidation and eliminating outdated production capacity. Strict quality and environmental regulations force small domestic suppliers to innovate or die. GCiS research shows that the government is booking some success. Several large domestic suppliers are maturing, along with the technology that they have access to. These suppliers will soon be able to compete with foreign competitors on quality, scale, and price.
But this is a slow process. For the moment the anti-corrosion coatings market offers great opportunities to foreign suppliers of high-quality coating products.
This Limited Publication Study (LPS) provides an in-depth understanding of the market for anti-corrosive coatings in Mainland China, which are divided into six product categories:
epoxy, polyurethane, alkyd, acrylic resin, rich zinc primer and chlorinated rubber. The report is based on a study of the production, sales, distribution and application of epoxy, rich zinc primer, polyurethane, alkyd, acrylic acid, chlorinated rubber and other. Included is a quantitative and qualitative assessment of the market's size, trends, development, key participants and opportunities.
This report is comprised of data and analysis of the China Anti-Corrosive Coatings market and presents a predominantly supply-side view in terms of market numbers. In addition to suppliers, primary research covers channel influencers, customers and end-users, and industry experts.
This study focuses on domestic sales of Anti-corrosive Coatings which are divided into six product categories: epoxy, polyurethane, alkyd, acrylic resin, rich zinc primer and chlorinated rubber.
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