|
|
 |
|
Viewing report
|
|
|
|
The CHILDWISE Monitor Report 2011-12
ChildWise, Jan 2012, Pages: 232
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.
This year, more than 2,700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
The 2011/2012 Monitor Survey covers:
- Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming
- Computers: ownership and usage, laptops / tablets
- Games consoles: games console ownership, gaming behaviour, time spent playing, favourite games
- Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend
- TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, downloading music
- Reading: favourites, frequency / time spent reading, reading online, ebook readers
- Cinema: cinema going, favourite films, downloading films
- Money: pocket money and earnings, ad-hoc handouts, spending and saving
- Self purchase: categories bought from, buying online
- Advertising: favourite / least favourite TV adverts, online advertising
- Sports and activities: weekly hours in / out of school, 2012 Olympics, logo and mascots
- Communication and skills: skills known, preferred methods of communication
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Also available
CHILDWISE Monitor - PowerPoint Overview 2012
|
|
|
|
