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CHILDWISE Monitor Report 2011-12 - Computers and the Internet
ChildWise, Jan 2012, Pages: 46
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.
This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's ownership and use of computers, and their use of the Internet.
- Computers in home
- Using the Internet
- Internet usage – Frequency and time spent
- Use of the Internet
- Favourite websites
- Online social networking and gaming
- Games and other websites
- Using social networking sites
This year has seen strong growth in laptops, and also tablet computers, for children across the age range. Coupled with a growth in wireless broadband, this has given the majority of children internet access in their own room, under their own control. Computers take second place to mobile phones as the item of technology kids would least like to live without, and their use is almost taken for granted. Most use the internet every day, and most spend at least an hour a day online, but frequency and time spent are both marginally lower than a year ago, despite greater personal access. Their love affair with Facebook has also dimmed slightly - it is still the favourite site, and most do use, but many of those at the periphery have fallen away. Younger children are swept up in the more age appropriate Moshi Monsters and Bin Weevils, boys have reverted to the joys of YouTube.
This year has seen a further fall in the time spent watching TV, and in the number of children with their own TV set. The digital switch over is making many older sets redundant, and children are opting for other technology rather than a new TV - smartphones, laptops, and, for the younger children, e-readers, all come higher up the list.
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