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CHILDWISE Monitor Report 2011-12 - Television Viewing

ChildWise, Jan 2012, Pages: 46


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The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. 

This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's television viewing habits.

Key Topics Covered:

- Viewing per day
- TV through the day
- Access to multi-channel TV
- Television in own room
- Favourite TV channels
- Channels watched in the last week
- Variations in viewing between the sexes
- Favourite TV programmes
- Involvement in favourite programme
- Watching TV


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