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CHILDWISE Monitor Report 2011-12 - Music
ChildWise, Jan 2012, Pages: 27
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.
This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's musical preferences.
Key Topics Covered:
- Listening to music
- Favourite group or singer
- Involvement with favourite groups and singers
- Accessing music
- Downloading music
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