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CHILDWISE Monitor Report 2011-12 - Reading
ChildWise, Jan 2012, Pages: 28
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.
This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's usage of magazines and books.
Key Topics Covered:
- Favourite magazine or comic
- Purchase of magazines and comics
- Purchase of books
- Reading magazines and comics
- Reading books
- Reading through the day
- Amount of time spent reading
- Reading online
- eBooks
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