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CHILDWISE Monitor Report 2011-12 - Media Through the Day

ChildWise, Jan 2012, Pages: 18


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he CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.

This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on media used by children throughout the day.

Key Topics Covered:

- Media throughout the day
- Cross media activity

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