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CHILDWISE Monitor Report 2011-12 - Children's Purchasing Product Image

CHILDWISE Monitor Report 2011-12 - Children's Purchasing

  • Published: January 2012
  • Region: United Kingdom
  • 32 Pages
  • ChildWise

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. 

This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's spending habits.

Key Topics Covered:

- Overall purchasing
- Sweets and chocolate
- Crisps and snacks
- Soft drinks
- Music and CDs
- Clothes
- Going out (eg. Cinema, McDonald’s)
- Magazines and comics
- Computer software / Console games
- Toys
- Footwear
- DVDs / Blu-Ray
- Accessories (eg. Jewellery)
- Books
- Sports gear and equipment
- Toiletries/Hair products/Make-up
- % ever buying (bought in last month) by age and sex
- Online purchasing

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

THE CHILD CONSUMER

CHILDREN'S PURCHASING – SUMMARY
11.1 Overall purchasing
11.2 Sweets and chocolate
11.3 Crisps and snacks
11.4 Soft drinks
11.5 Music and CDs
11.6 Clothes
11.7 Going out (eg. Cinema, McDonald’s)
11.8 Magazines and comics
11.9 Computer software / Console games
11.10 Toys
11.11 Footwear
11.12 DVDs / Blu-Ray
11.13 Accessories (eg. Jewellery)
11.14 Books
11.15 Sports gear and equipment
11.16 Toiletries/Hair products/Make-up
11.17 % ever buying (bought in last month) by age and sex
11.18 Online purchasing

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Note: Product cover images may vary from those shown
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