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CHILDWISE Monitor Report 2011-12 - Children's Purchasing
ChildWise, Jan 2012, Pages: 32
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.
This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's spending habits.
Key Topics Covered:
- Overall purchasing
- Sweets and chocolate
- Crisps and snacks
- Soft drinks
- Music and CDs
- Clothes
- Going out (eg. Cinema, McDonald’s)
- Magazines and comics
- Computer software / Console games
- Toys
- Footwear
- DVDs / Blu-Ray
- Accessories (eg. Jewellery)
- Books
- Sports gear and equipment
- Toiletries/Hair products/Make-up
- % ever buying (bought in last month) by age and sex
- Online purchasing
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