CHILDWISE Monitor Report 2011-12 - Advertising

ChildWise, January 2012, Pages: 19

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. 

This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's perception of advertising.

Key Topics Covered:

- TV advertising - adverts they like
- TV advertising - adverts they don't like
- Online advertising

OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THE OUTSIDE WORLD

SPORT & ACTIVITIES – SUMMARY
13.1 Time spent playing sport
13.2 Olympic Games
13.3 Involvement in 2012 Olympic Gamess
13.4 The London 2012 Olympic logo
13.5 The London 2012 Olympic mascots
13.6 Olympic merchandise

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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