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CHILDWISE Monitor Report 2011-12 - Advertising

ChildWise, Jan 2012, Pages: 19


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The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. 

This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's perception of advertising.

Key Topics Covered:

- TV advertising - adverts they like
- TV advertising - adverts they don't like
- Online advertising


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