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CHILDWISE Monitor Report 2011-12 - Sport and Activities
ChildWise, Jan 2012, Pages: 20
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.
This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's participation in sport.
Key Topics Covered:
- Time spent playing sport
- Olympic Games
- Involvement in 2012 Olympic games
- The London 2012 Olympic logo
- The London 2012 Olympic mascots
- Olympic merchandise
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