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Israel Telecommunications Report 2012
Business Monitor International, Jan 2012, Pages: 75
The Israel Telecommunications Report provides industry professionals and strategists, corporate analysts, telecommunication associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Israel's telecommunications industry.
Key features:
- Benchmark BMI's Independent 5-Year Telecommunications Industry Forecast for Israel to test other views - a key input for successful budgeting and strategic business planning in the Israel telecommunications market.
- Target Business Opportunities & Risks in Israel's Telecommunications Sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Israel.
- Exploit Latest Competitive Israel Telecommunications Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share, investments and leading products and services.
BMI has introduced a new quarterly format for reporting on developments in Israel’s telecommunications market. The first quarterly report for Q112 contains revised and extended forecasts that predict how the country’s fixed-line, internet, broadband and mobile telephony sectors will develop through to the end of 2016. The new forecasts reflect the latest data published by Israel’s fixed-line incumbent operator Bezeq, as well the country’s three leading mobile operators, Pelephone (Bezeq’s mobile business), Cellcom and Partner.
In the first nine months of 2011 Israel’s mobile subscriber market grew by just 0.9% to reach 10mn. By the end of 2011, it was estimated there were 10.055mn mobile subscribers in Israel, representing a growth of 1.5% over the year and mobile penetration rate of 133%. BMI forecasts growth in the mobile market will continue to grow averaging at 1.8% over the next five years ended 2016 to bring the total to just over 110mn subscribers and a penetration rate of 134.5%.
The launch of commercial MVNO operations in the coming months should bring greater competition to the mobile market. Meanwhile, 2012 is expected to see the arrival of new competition to the 3G market, following the issuance of licences to MIRS Communications and Golan Telecom in 2011. It is estimated that the number of 3G subscribers rose by 18.0% in 2011 to surpass 5.37mn. Much of the recent 3G subscriber growth has resulted from the ongoing deployment of HSPA (3.75G) infrastructure and the introduction of new smartphones and mobile data services. By 2016, it is expected the number of 3G subscribers to reach 7.53mn, equivalent to 68.5% of the total mobile market.
In addition to mobile and 3G subscriber forecasts, this quarter sees the introduction of a new set of forecasts for mobile ARPU levels in Israel. Examined as a market average, BMI calculated that the mobile ARPU rate for Israel fell by 21.7% in 2011 to reach ILS82.4 (US$21.6). Calculations are based on data and reports published by the country’s three leading mobile operators for the first three quarters of 2011. The drop ARPU has been attributed mainly to a significant reduction in interconnection tariffs, but also to intensifying competition within the sector, and the cancellation of the contract exit penalties and increased multi-minute and SMS packages. 2011 saw an approximate 71% reduction in interconnect voice tariff and an approximate 94% reduction in interconnect SMS tariff; these are set to be followed by additional reductions in 2012-2014.
The new fixed-line forecast for Israel expects continued fixed-line growth in 2012 and 2013, following the pattern witnessed in 2011. Meanwhile, it has yet to be seen what impact a rush by Israel’s ISPs to reduce access tariffs will have on broadband subscriber numbers. By the end of 2011, Israel’s fixed broadband subscriber base had risen to 1.893mn; this is equivalent to a penetration rate of 25% and reflects full year growth of 4.6%. This figure does not include mobile broadband subscribers, whose inclusion would raise Israel’s broadband penetration rate considerably.
Recent news of note includes the announcement in September 2011 that shareholders in Israeli cableco HOT Telecom had finally approved the acquisition of local iDEN service provider MIRS Communications. MIRS was already owned by HOT’s controlling shareholder, French businessman Patrick Drahi, who acquired a 100% stake in the iDEN operator via his Altice Group in December 2009 for US$170mn. The merger with HOT will allow the cableco to provide a full range of telecoms services, including fixed line voice, high speed internet and television.
Israel sits at the top of BMI’s Business Environment Ratings table for the Middle East and North African telecoms markets. The country scores well above the regional average in the Industry Rewards, Country Rewards and Industry Risks categories. However, in the Country Risks category, Israel scores just above the regional average.
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