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The 2012-2013 Leisure Market Research Handbook - Product Image

The 2012-2013 Leisure Market Research Handbook

  • ID: 2017972
  • January 2012
  • 388 Pages
  • Richard K Miller & Associates

The annual U.S. leisure market is assessed at $2.5 trillion. Fueled predominantly by Baby Boomer spending, significant growth in the leisure marketplace is expected for the foreseeable future.

The 2012-2013 Leisure Market Research Handbook presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation. In all, 95 unique segments of leisure are assessed, covering virtually every activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research.

This resource is designed to be of use to several business sectors. Those in leisure businesses will benefit from the in-depth analyses of leisure segments competing for consumers' time and discretionary spending. For the travel and tourism sector, the handbook suggests ways to match consumers' leisure interests with attractions and activities. Retailers and service providers will identify underserved and undermarketed segments in this marketplace of literally hundreds of niches. Advertisers will gain insight on how to reach consumers through their passion for their favorite leisure activities and hobbies.

Richard Miller, principal researcher for The 2012-2013 Leisure Market Research Handbook, is a member of the World Leisure and Recreation Association and the Leisure Studies Association.

Note: Product cover images may vary from those shown

1 MARKET ASSESSMENT
1.1 Objectives
1.2 Scope
1.3 Expenditures on Leisure Activities

2 FAVORITE LEISURE ACTIVITIES
2.1 Top 10 Leisure Activities in 2011
2.2 Favorite Leisure Activities
2.3 Gender Preferences In Leisure Activities

3 USE OF LEISURE TIME
3.1 Americans' Use of Time
3.2 Demographics
3.3 Time Spent Using Media
3.4 The Quality of Leisure Time
3.5 At-Home Leisure

4 ADULT CAMPS & THEME EXPERIENCES
4.1 Fantasy Adventure Camps
4.2 Sports Fantasy Camps
4.3 Extreme Adventures
4.4 Dude Ranches

5 AGRICULTURAL-FOCUSED ACTIVITIES
5.1 Overview
5.2 Entertainment Farms
5.3 Living History Farms
5.4 Haycations
5.5 Hobby Farming

6 AIRSHOWS
6.1 Overview
6.2 Largest Airshow Events
6.3 Market Resources

7 ART-FOCUSED ACTIVITIES
7.1 Art Fairs and Events
7.2 Art Walks
7.3 Artist Communities

8 ASTRONOMY
8.1 Overview
8.2 Major U.S. Planetariums
8.3 Satellite Spotting
8.4 Market Resources

9 AUTOMOTIVE-FOCUSED ACTIVITIES
9.1 America's Love Affair With The Automobile
9.2 Auto Customizing
9.3 Auto Shows
9.4 Vintage Car Shows and Auto Museums
9.5 Driving Experiences
9.6 Auto Racing

10 BARS & NIGHTCLUBS
10.1 Market Assessment
10.2 Top Clubs
10.3 Prominent Bars and Lounges
10.4 Top Cities
10.5 Market Resources

11 BEACHES
11.1 Overview
11.2 Top Beaches
11.3 Beach Towns
11.4 Beach Walks
11.6 Dog-Friendly Beaches

12 BICYCLING
12.1 Participation
12.2 Biking Trails
12.3 Bike-Sharing
12.4 Market Resources

13 BIRDING & BUTTERFLY WATCHING
13.1 Overview
13.2 Birding
13.3 Birding Destinations
13.4 Butterflying
13.5 Backyard Habitats

14 BOOK FESTIVALS & LITERARY EVENTS
14.1 Book Festivals
14.2 Storytelling Festivals
14.3 Writers' Festivals

15 BOTANICAL GARDENS
15.1 Overview
15.2 Popular Gardens
15.3 Exhibitions
15.4 Cultural and Social Events
15.5 Market Resources

16 CASUAL & SOCIAL GAMES
16.1 Overview
16.3 Demographics
16.4 Virtual Goods

17 CHESS
17.1 Participation
17.2 Teaching Children Chess
17.3 Market Resources

18 CIRCUSES
18.1 Overview
18.2 Major Circuses
18.3 Market Resources

19 COLLECTING
19.1 Participation and Spending
19.2 Art Collecting
19.3 Classic Cars
19.4 Commemorative Coins
19.5 Sports Cards

20 COMEDY CLUBS
20.1 Overview
20.2 Prominent Comedy Clubs
20.3 Top Cities for Comedy

21 CONTACT BRIDGE
21.1 Overview
21.2 Player Demographics
21.3 Market Resources

22 COOKING
22.1 Cooking for Enjoyment
22.2 Demographics
22.3 Cooking Schools
22.4 Outdoor Grilling
22.5 Culinary Magazines

23 COUNTRY CLUBS & CITY CLUBS
23.1 Overview
23.2 Country Club Membership
23.3 City Clubs

24 CRAFTS
24.1 Market Assessment
24.2 Arts and Crafts For Leisure
24.3 Demographics
24.4 Quilting, Sewing and Yarn Arts
24.5 Craft Fairs and Festivals
24.6 Craft Galleries
24.7 Market Resources

25 DANCE PERFORMANCES
25.1 Overview
25.2 Demographics
25.3 Dance Companies

26 DINING OUT
26.1 Scope
26.2 Market Assessment
26.3 Demographics
26.4 Market Resources

27 EQUESTRIAN
27.1 Equestrian Activities
27.2 Participation
27.3 Market Assessment
27.4 Horse Shows
27.5 Polo
27.6 Rodeos
27.7 World Equestrian Games
27.8 Market Resources

28 FAMILY ENTERTAINMENT CENTERS
28.1 Overview
28.2 FEC Operators
28.3 Market Resources

29 FANTASY SPORTS
29.1 Market Assessment
29.2 Demographics
29.3 Market Characteristics and Trends
29.4 Fantasy Football
29.5 Market Resources

30 FARMERS' MARKETS
30.1 Number of Farmers' Markets
30.2 Prominent Farmers' Markets
30.3 Market Resources

31 FESTIVALS & EVENTS
31.1 Market Assessment
31.2 Major Events
31.3 Mega Festivals
31.4 Market Resources

32 FILM FESTIVALS
32.1 Overview
32.2 Major Film Festivals

33 FIREWORKS DISPLAYS
33.1 Overview
33.2 Market Assessment
33.3 Largest Fireworks Shows
33.4 Market Resources

34 FISHING
34.1 Participation and Spending
34.2 State-by-State Assessment
34.3 Bass Fishing
34.4 Tournaments
34.5 Fantasy Fishing

35 FITNESS & HEALTH CLUBS
35.1 Market Assessment
35.2 Demographics
35.3 Market Resources

36 FLEA MARKETS
36.1 Overview
36.2 Prominent Flea Markets
36.3 Market Resources

37 FLYING DISC GAMES
37.1 Overview
37.2 Disc Golf
37.3 Ultimate
37.4 Market Resources

38 FOOD & WINE FESTIVALS
38.1 Overview
38.2 Prominent Food Festivals
38.3 Market Resources

39 GAMBLING
39.1 Scope
39.2 Market Summary
39.3 Casinos
39.4 Lotteries
39.5 Sports Wagering
39.6 Market Resources

40 GAMES & PUZZLES
40.1 Market Assessment
40.2 Board Games
40.3 Brain-Training Games
40.4 Market Resources

41 GARDENING
41.1 Market Assessment
41.2 Demographics
41.3 Gardening City-By-City
41.4 Community Gardens
41.5 Trends
41.6 Market Resources

42 GENEALOGY
42.1 Market Assessment
42.2 Genealogy Research Websites
42.3 Genetic Genealogy

43 GOLD PROSPECTING
43.1 Participation
43.2 Locales For Prospecting
43.3 Events For Prospectors
43.4 Market Resources
44 GOLF
44.1 Participation and Spending
44.2 Golf Courses

45 GPS-RELATED ACTIVITIES
45.1 Market Assessment
45.2 Geocaching
45.3 Waymarking
45.4 GPS for Leisure Activities

46 HIKING & CAMPING
46.1 Overview
46.2 Hiking Trails
46.3 Camping
46.4 Hut-to-Hut Hiking
46.5 Glamping

47 HUNTING & SHOOTING SPORTS
47.1 Participation
47.2 Demographics
47.3 Hunting
47.4 Sporting Clays
47.5 Private Hunting Ranches

48 INDOOR RECREATION
48.1 Participation
48.2 Billiards/Pool
48.3 Bowling
48.4 Darts

49 LEISURE TRAVEL
49.1 Scope
49.2 Market Assessment
49.3 Leisure Activities While Traveling
49.4 Travel for Hobbies and Interests
49.5 Adventure Travel
49.6 Market Resources

50 LIVESTOCK SHOWS & RODEOS
50.1 Overview
50.2 Major Events
50.3 Rodeos

51 LOTTERIES
51.1 Overview
51.2 Market Assessment
51.3 Lottery Players
51.4 Market Resources

52 MARATHONS
52.1 Overview
52.2 Market Assessment
52.3 Races

53 MOTORCYCLING
53.1 Motorcycle Ownership and Spending
53.2 Demographics
53.3 The Motorcyclist Lifestyle
53.4 Motorcycle Rallies
53.5 Market Resources

54 MOVIES - CINEMA THEATERS
54.1 Market Assessment
54.2 Demographics
54.3 Movie Patrons: City-by-City
54.4 Dining At The Cinema
54.5 Market Resources

55 MUSEUMS
55.1 Market Assessment
55.2 Museum Visits
55.3 Pop Culture-themed Museums
55.4 Children's Museums
55.5 Events
55.6 Market Resources

56 MUSIC CONCERTS & FESTIVALS
56.1 Market Assessment
56.2 Concert Attendance
56.3 Top Grossing Concert Tours
56.4 Music Festivals
56.5 Market Resources

57 MUSIC PERFORMANCES
57.1 Overview
57.2 Demographics
57.3 Prominent Jazz Clubs
57.4 Symphony Orchestras
57.5 Market Resources

58 MUSICIANS
58.1 Playing Music
58.2 Spending and Market Profile
58.3 Mixing Music
58.4 Market Resources

59 NIGHTLIFE
59.1 Entertainment Districts
59.2 Live Music Centers
59.3 Top Cities For Nightlife

60 ONLINE VIDEO
60.1 Overview
60.2 Market Assessment
60.3 Demographics
60.4 Content
60.5 Most Popular Video Websites
60.6 Internet-Connected Devices
60.7 Mobile Video
60.8 Online TV
60.9 Market Resources

61 PARADES
61.1 Overview
61.2 Largest Parades

62 PARKOUR & FREERUNNING
62.1 Overview
62.2 Parkour In The U.S.
62.3 Market Resources

63 PARKS - CITY
63.1 Overview
63.2 Top City Parks
63.3 New Parks

64 PARKS - NATIONAL
64.1 Overview
64.2 Visits To National Park Properties
64.3 Market Resources

65 PARKS - STATE
65.1 Overview
65.2 State Park Visitors
65.3 Market Resources

66 PERFORMING ARTS
66.1 Public Participation in the Arts
66.2 Demographics
66.3 Economic Impact of the Arts
66.4 Market Resources

67 PHOTOGRAPHY
67.1 Market Assessment
67.2 Digital Photography
67.3 Participation in Photography
67.4 Internet Photo Sharing
67.5 Market Resources

68 POKER
68.1 Current Poker Boom
68.2 Poker Tournaments
68.3 Online Poker
68.4 Professional Poker

69 POOLS
69.1 Hotel Pools
69.2 Indoor Waterparks
69.4 Pool Parties

70 PRIVATE AVIATION
70.1 Market Assessment
70.2 Private Jets
70.3 Market Resources

71 RADIO LISTENING
71.1 Scope
71.2 Consumer Use of Radio
71.3 Listening Content
71.4 Market Resources

72 RAILROAD-FOCUSED ACTIVITIES
72.1 Overview
72.2 Excursions
72.3 Railway Museums
72.4 Model Railroads

73 READING
73.1 Adult Reading
73.2 Most Literate Cities
73.3 E-Books
73.4 Book Clubs
73.5 Bookstores
73.6 Market Resources

74 RECREATIONAL BOATING
74.1 Participation
74.2 Market Assessment
74.3 State Boating Registrations
74.4 Boat Shows
74.5 Market Resources

75 RECREATIONAL VEHICLES
75.1 RV Owners
75.2 RV Parks and Campgrounds
75.3 Top RV Campgrounds
75.4 The RV Traveler Lifestyle
75.5 Market Resources

76 REENACTMENTS - LIVING HISTORY
76.1 Overview
76.2 Living-History Farms and Museums

77 REENACTMENTS - MILITARY
77.1 Overview
77.2 Civil War Reenactments
77.3 World War Reenactments

78 SCRAPBOOKING
78.1 Participation and Spending
78.2 Decline In Popularity
78.3 Digital Scrapbooking

79 SKIING
79.1 Participation
79.2 Market Assessment
79.3 Ski Resorts: State-by-State
79.4 Market Resources

80 SOCIAL NETWORKING
80.1 Overview
80.2 Demographics
80.3 Most Popular Social Networking Websites
80.4 Facebook Friends
80.5 Market Resources

81 SOCIAL ORGANIZATIONS & SERVICE CLUBS
81.1 Overview
81.2 Profiles of Major Organizations
82 SPAS
82.1 Spa Visits and Spending
82.2 Top Spas
82.3 Market Resources

83 SPECTATOR SPORTS
83.1 Scope
83.2 Sports Fans
83.3 Favorite Sports
83.4 Major Events
83.5 Attending Spectator Sports Events
83.6 Market Resources

84 SPORTS & RECREATION PARTICIPATION
84.1 Sports, Exercise and Recreational Activities
84.2 Aerobics, Conditioning and Fitness
84.3 Individual Sports
84.4 Racquet Sports
84.5 Team Sports
84.6 Outdoor Sports
84.7 Water Sports
84.8 Winter Sports
84.9 Market Resources

85 STATE & COUNTY FAIRS
85.1 Overview
85.2 Profiles of State Fairs
85.3 Largest Local Fairs

86 STATE GAMES
86.1 Overview
86.2 Profiles of State Games
86.3 Market Resources

87 SUMMER ACTIVITIES
87.1 Summer Travel
87.2 Personal Activities
87.3 Events

88 TAILGATING
88.1 Market Assessment
88.2 Tailgating Events
88.3 Best Cities For Tailgating

89 TELEVISION
89.1 Scope
89.2 Television Viewing
89.3 Demographics
89.4 Market Resources

90 TENNIS
90.1 Participation & Spending
90.2 Demographics
90.3 Tennis Resorts
90.4 Market Resources

91 THEATRE
91.1 Overview
91.2 Demographics
91.3 Broadway Theatre
91.4 Touring Broadway
91.5 Local Theater
91.6 Market Resources

92 THEME PARKS & WATERPARKS
92.1 Theme Parks
92.2 Waterparks
92.3 Largest Parks
92.4 Demographics
92.5 Market Resources

93 TRIATHLONS
93.1 Participation
93.2 Triathlons Events
93.3 Market Resources

94 VIDEO GAMES
94.1 Market Assessment
94.2 Market Characteristics
94.3 Market Resources

95 WALKING
95.1 Overview
95.2 Top Walking Cities
95.3 Top City Parks For Walking

96 WILDLIFE WATCHING
96.1 Market Assessment
96.2 Wildlife Watching Destinations
96.3 Whale Watching

97 WOODWORKING
97.1 Woodworking As A Hobby
97.2 Woodworker Profile
97.3 Market Resources

98 ZOOS & AQUARIUMS
98.1 Market Assessment
98.2 Accredited Zoos and Aquariums
98.3 Largest Zoos and Aquariums
98.4 Market Resources

APPENDIX A: ACADEMIC PROGRAMS

APPENDIX B: ASSOCIATIONS

APPENDIX C: MARKET ANALYSTS

REFERENCES

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