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Health Care Online
GBC Consulting, Aug 2010, Pages: 55
Healthcare consumers go online for an increasing variety of healthcare information and services, including looking for doctors, researching medicines, sharing personal health details and tracking health conditions for themselves and their loved ones. Because of this high level of engagement, consumers have become more involved in their own care and are rejecting mass communications in favor of a more personalized approach.
While consumers are becoming more self-reliant and empowered, healthcare providers are beginning to offer their services online and learning how to become more consumer-focused.
Given this evolution, online healthcare marketers in the US have the opportunity to build a bridge between healthcare providers and patients. Savvy marketers will find ways to overcome trust and regulatory issues, simplify the glut of medical information and reach consumers with customized, targeted, actionable counsel to help them to take charge of their health
In 2010 almost 25% of the global population will use the Internet (mobile and fixed) – the equivalent of around 1.7 billion people. This is quite remarkable when considering there were only around 350 million fixed users worldwide at the start of the decade.
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