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Colombia Consumer Electronics Report Q1 2012 - Product Image

Colombia Consumer Electronics Report Q1 2012

  • Published: January 2012
  • Region: Colombia
  • 40 Pages
  • Business Monitor International

Business Monitor International's Colombia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Colombia's consumer electronics industry.

Colombia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at US$4.9bn in 2012. Despite current economic problems, the market is expected to grow at a CAGR of 10.8% to US$7.4bn by 2016, driven by demand for TV sets, notebook computers and digital cameras as well as rising incomes and greater credit availability.
Domestic demand is stronger than ever in Colombia as the burgeoning middle class and private sector credit growth continue to stimulate household consumption. Continued growth in spending should see per capita consumer electronics spend reach US$142 by 2016. Following the bounce back in 2010, BMI is now more bullish about consumer demand owing to the upbeat prospects for credit growth and a likely decline in persistently high unemployment levels.

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Executive Summary

SWOT Analysis
Colombia Consumer Electronics Market SWOT
Colombia Political SWOT
Colombia Economic SWOT
Colombia Business Environment SWOT

Business Environment Ratings
Consumer Electronics Market
Computers
AV Devices
Table: AV Sales, 2008-2015 (US$mn, unless otherwise stated), 2008-2016
Mobile Handsets
Table: Mobile Communications, 2008-2016

Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview, 2008-2016 (US$mn)
Macroeconomic Outlook
Table: Colombia – Economic Activity
Competitive Landscape
Computers
Handsets
AV

BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry
Sources

Note: Product cover images may vary from those shown

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