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Advertising: Global Industry Guide Product Image

Advertising: Global Industry Guide

  • Published: November 2011
  • Region: Global
  • 138 pages
  • MarketLine

Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

- Contains an executive summary and data on value, volume and segmentation

- Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

- Includes a five-year forecast of the industry

Highlights

The global advertising industry grew by 5.9% in 2010 to reach a value of $86,758.2 million.

In 2015, the global advertising industry is forecast to have a value of $113,424.8 million, an increase of 30.7% since 2010.

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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 15
What is this report about? 15
Who is the target reader? 15
How to use this report 15
Definitions 15
GLOBAL ADVERTISING 16
Market overview 16
Market value 17
Market segmentation i 18
Market segmentation ii 19
Five forces analysis 20
Market forecasts 26
ADVERTISING IN ASIA-PACIFIC 28
Market overview 28
Market value 29
Market segmentation i 30
Market segmentation ii 31
Five forces analysis 32
Market forecasts 38
ADVERTISING IN EUROPE 40
Market overview 40
Market value 41
Market segmentation i 42
Market segmentation ii 43
Five forces analysis 44
Market forecasts 50
ADVERTISING IN FRANCE 52
Market overview 52
Market value 53
Market segmentation i 54
Market segmentation ii 55
Five forces analysis 56
Market forecasts 62
Macroeconomic indicators 63
ADVERTISING IN GERMANY 65
Market overview 65
Market value 66
Market segmentation i 67
Market segmentation ii 68
Five forces analysis 69
Market forecasts 75
Macroeconomic indicators 76
ADVERTISING IN JAPAN 78
Market overview 78
Market value 79
Market segmentation i 80
Market segmentation ii 81
Five forces analysis 82
Market forecasts 88
Macroeconomic indicators 89
ADVERTISING IN THE UNITED KINGDOM 91
Market overview 91
Market value 92
Market segmentation i 93
Market segmentation ii 94
Five forces analysis 95
Market forecasts 101
Macroeconomic indicators 102
ADVERTISING IN THE UNITED STATES 104
Market overview 104
Market value 105
Market segmentation i 106
Market segmentation ii 107
Five forces analysis 108
Market forecasts 114
Macroeconomic indicators 115
COMPANY PROFILES 117
WPP Group plc 117
Omnicom Group Inc. 122
Publicis Groupe SA 127
The Interpublic Group of Companies, Inc. 132
APPENDIX 137
Data Research Methodology 137

LIST OF TABLES
Table 1: Global advertising industry value: $ million, 2006–10 18
Table 2: Global advertising industry segmentation I:% share, by value, 2010 19
Table 3: Global advertising industry segmentation II: % share, by value, 2010 20
Table 4: Global advertising industry value forecast: $ million, 2010–15 27
Table 5: Asia-Pacific advertising industry value: $ million, 2006–10 30
Table 6: Asia-Pacific advertising industry segmentation I:% share, by value, 2010 31
Table 7: Asia-Pacific advertising industry segmentation II: % share, by value, 2010 32
Table 8: Asia-Pacific advertising industry value forecast: $ million, 2010–15 39
Table 9: Europe advertising industry value: $ million, 2006–10 42
Table 10: Europe advertising industry segmentation I:% share, by value, 2010 43
Table 11: Europe advertising industry segmentation II: % share, by value, 2010 44
Table 12: Europe advertising industry value forecast: $ million, 2010–15 51
Table 13: France advertising industry value: $ million, 2006–10 54
Table 14: France advertising industry segmentation I:% share, by value, 2010 55
Table 15: France advertising industry segmentation II: % share, by value, 2010 56
Table 16: France advertising industry value forecast: $ million, 2010–15 63
Table 17: France size of population (million), 2006–10 64
Table 18: France gdp (constant 2000 prices, $ billion), 2006–10 64
Table 19: France gdp (current prices, $ billion), 2006–10 64
Table 20: France inflation, 2006–10 65
Table 21: France consumer price index (absolute), 2006–10 65
Table 22: France exchange rate, 2006–10 65
Table 23: Germany advertising industry value: $ million, 2006–10 67
Table 24: Germany advertising industry segmentation I:% share, by value, 2010 68
Table 25: Germany advertising industry segmentation II: % share, by value, 2010 69
Table 26: Germany advertising industry value forecast: $ million, 2010–15 76
Table 27: Germany size of population (million), 2006–10 77
Table 28: Germany gdp (constant 2000 prices, $ billion), 2006–10 77
Table 29: Germany gdp (current prices, $ billion), 2006–10 77
Table 30: Germany inflation, 2006–10 78
Table 31: Germany consumer price index (absolute), 2006–10 78
Table 32: Germany exchange rate, 2006–10 78
Table 33: Japan advertising industry value: $ million, 2006–10 80
Table 34: Japan advertising industry segmentation I:% share, by value, 2010 81
Table 35: Japan advertising industry segmentation II: % share, by value, 2010 82
Table 36: Japan advertising industry value forecast: $ million, 2010–15 89
Table 37: Japan size of population (million), 2006–10 90
Table 38: Japan gdp (constant 2000 prices, $ billion), 2006–10 90
Table 39: Japan gdp (current prices, $ billion), 2006–10 90
Table 40: Japan inflation, 2006–10 91
Table 41: Japan consumer price index (absolute), 2006–10 91
Table 42: Japan exchange rate, 2006–10 91
Table 43: United Kingdom advertising industry value: $ million, 2006–10 93
Table 44: United Kingdom advertising industry segmentation I:% share, by value, 2010 94
Table 45: United Kingdom advertising industry segmentation II: % share, by value, 2010 95
Table 46: United Kingdom advertising industry value forecast: $ million, 2010–15 102
Table 47: United Kingdom size of population (million), 2006–10 103
Table 48: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 103
Table 49: United Kingdom gdp (current prices, $ billion), 2006–10 103
Table 50: United Kingdom inflation, 2006–10 104
Table 51: United Kingdom consumer price index (absolute), 2006–10 104
Table 52: United Kingdom exchange rate, 2006–10 104
Table 53: United States advertising industry value: $ million, 2006–10 106
Table 54: United States advertising industry segmentation I:% share, by value, 2010 107
Table 55: United States advertising industry segmentation II: % share, by value, 2010 108
Table 56: United States advertising industry value forecast: $ million, 2010–15 115
Table 57: United States size of population (million), 2006–10 116
Table 58: United States gdp (constant 2000 prices, $ billion), 2006–10 116
Table 59: United States gdp (current prices, $ billion), 2006–10 116
Table 60: United States inflation, 2006–10 117
Table 61: United States consumer price index (absolute), 2006–10 117
Table 62: United States exchange rate, 2006–10 117
Table 63: WPP Group plc: key facts 118
Table 64: WPP Group plc: key financials ($) 121
Table 65: WPP Group plc: key financials (£) 121
Table 66: WPP Group plc: key financial ratios 121
Table 67: Omnicom Group Inc.: key facts 123
Table 68: Omnicom Group Inc.: key financials ($) 125
Table 69: Omnicom Group Inc.: key financial ratios 126
Table 70: Publicis Groupe SA: key facts 128
Table 71: Publicis Groupe SA: key financials ($) 130
Table 72: Publicis Groupe SA: key financials (€) 131
Table 73: Publicis Groupe SA: key financial ratios 131
Table 74: The Interpublic Group of Companies, Inc.: key facts 133
Table 75: The Interpublic Group of Companies, Inc.: key financials ($) 135
Table 76: The Interpublic Group of Companies, Inc.: key financial ratios 135

LIST OF FIGURES
Figure 1: Global advertising industry value: $ million, 2006–10 18
Figure 2: Global advertising industry segmentation I:% share, by value, 2010 19
Figure 3: Global advertising industry segmentation II: % share, by value, 2010 20
Figure 4: Forces driving competition in the global advertising industry, 2010 21
Figure 5: Drivers of buyer power in the global advertising industry, 2010 22
Figure 6: Drivers of supplier power in the global advertising industry, 2010 23
Figure 7: Factors influencing the likelihood of new entrants in the global advertising industry, 2010 24
Figure 8: Factors influencing the threat of substitutes in the global advertising industry, 2010 25
Figure 9: Drivers of degree of rivalry in the global advertising industry, 2010 26
Figure 10: Global advertising industry value forecast: $ million, 2010–15 28
Figure 11: Asia-Pacific advertising industry value: $ million, 2006–10 30
Figure 12: Asia-Pacific advertising industry segmentation I:% share, by value, 2010 31
Figure 13: Asia-Pacific advertising industry segmentation II: % share, by value, 2010 32
Figure 14: Forces driving competition in the advertising industry in Asia-Pacific, 2010 33
Figure 15: Drivers of buyer power in the advertising industry in Asia-Pacific, 2010 34
Figure 16: Drivers of supplier power in the advertising industry in Asia-Pacific, 2010 35
Figure 17: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2010 36
Figure 18: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2010 37
Figure 19: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2010 38
Figure 20: Asia-Pacific advertising industry value forecast: $ million, 2010–15 40
Figure 21: Europe advertising industry value: $ million, 2006–10 42
Figure 22: Europe advertising industry segmentation I:% share, by value, 2010 43
Figure 23: Europe advertising industry segmentation II: % share, by value, 2010 44
Figure 24: Forces driving competition in the advertising industry in Europe, 2010 45
Figure 25: Drivers of buyer power in the advertising industry in Europe, 2010 46
Figure 26: Drivers of supplier power in the advertising industry in Europe, 2010 47
Figure 27: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2010 48
Figure 28: Factors influencing the threat of substitutes in the advertising industry in Europe, 2010 49
Figure 29: Drivers of degree of rivalry in the advertising industry in Europe, 2010 50
Figure 30: Europe advertising industry value forecast: $ million, 2010–15 52
Figure 31: France advertising industry value: $ million, 2006–10 54
Figure 32: France advertising industry segmentation I:% share, by value, 2010 55
Figure 33: France advertising industry segmentation II: % share, by value, 2010 56
Figure 34: Forces driving competition in the advertising industry in France, 2010 57
Figure 35: Drivers of buyer power in the advertising industry in France, 2010 58
Figure 36: Drivers of supplier power in the advertising industry in France, 2010 59
Figure 37: Factors influencing the likelihood of new entrants in the advertising industry in France, 2010 60
Figure 38: Factors influencing the threat of substitutes in the advertising industry in France, 2010 61
Figure 39: Drivers of degree of rivalry in the advertising industry in France, 2010 62
Figure 40: France advertising industry value forecast: $ million, 2010–15 63
Figure 41: Germany advertising industry value: $ million, 2006–10 67
Figure 42: Germany advertising industry segmentation I:% share, by value, 2010 68
Figure 43: Germany advertising industry segmentation II: % share, by value, 2010 69
Figure 44: Forces driving competition in the advertising industry in Germany, 2010 70
Figure 45: Drivers of buyer power in the advertising industry in Germany, 2010 71
Figure 46: Drivers of supplier power in the advertising industry in Germany, 2010 72
Figure 47: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2010 73
Figure 48: Factors influencing the threat of substitutes in the advertising industry in Germany, 2010 74
Figure 49: Drivers of degree of rivalry in the advertising industry in Germany, 2010 75
Figure 50: Germany advertising industry value forecast: $ million, 2010–15 76
Figure 51: Japan advertising industry value: $ million, 2006–10 80
Figure 52: Japan advertising industry segmentation I:% share, by value, 2010 81
Figure 53: Japan advertising industry segmentation II: % share, by value, 2010 82
Figure 54: Forces driving competition in the advertising industry in Japan, 2010 83
Figure 55: Drivers of buyer power in the advertising industry in Japan, 2010 84
Figure 56: Drivers of supplier power in the advertising industry in Japan, 2010 85
Figure 57: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2010 86
Figure 58: Factors influencing the threat of substitutes in the advertising industry in Japan, 2010 87
Figure 59: Drivers of degree of rivalry in the advertising industry in Japan, 2010 88
Figure 60: Japan advertising industry value forecast: $ million, 2010–15 89
Figure 61: United Kingdom advertising industry value: $ million, 2006–10 93
Figure 62: United Kingdom advertising industry segmentation I:% share, by value, 2010 94
Figure 63: United Kingdom advertising industry segmentation II: % share, by value, 2010 95
Figure 64: Forces driving competition in the advertising industry in the United Kingdom, 2010 96
Figure 65: Drivers of buyer power in the advertising industry in the United Kingdom, 2010 97
Figure 66: Drivers of supplier power in the advertising industry in the United Kingdom, 2010 98
Figure 67: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2010 99
Figure 68: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2010 100
Figure 69: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2010 101
Figure 70: United Kingdom advertising industry value forecast: $ million, 2010–15 102
Figure 71: United States advertising industry value: $ million, 2006–10 106
Figure 72: United States advertising industry segmentation I:% share, by value, 2010 107
Figure 73: United States advertising industry segmentation II: % share, by value, 2010 108
Figure 74: Forces driving competition in the advertising industry in the United States, 2010 109
Figure 75: Drivers of buyer power in the advertising industry in the United States, 2010 110
Figure 76: Drivers of supplier power in the advertising industry in the United States, 2010 111
Figure 77: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2010 112
Figure 78: Factors influencing the threat of substitutes in the advertising industry in the United States, 2010 113
Figure 79: Drivers of degree of rivalry in the advertising industry in the United States, 2010 114
Figure 80: United States advertising industry value forecast: $ million, 2010–15 115
Figure 81: WPP Group plc: revenues & profitability 122
Figure 82: WPP Group plc: assets & liabilities 122
Figure 83: Omnicom Group Inc.: revenues & profitability 126
Figure 84: Omnicom Group Inc.: assets & liabilities 127
Figure 85: Publicis Groupe SA: revenues & profitability 132
Figure 86: Publicis Groupe SA: assets & liabilities 132
Figure 87: The Interpublic Group of Companies, Inc.: revenues & profitability 136
Figure 88: The Interpublic Group of Companies, Inc.: assets & liabilities 137

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