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Microeconomics: Theory & Applications, 11th Edition
John Wiley and Sons Ltd, Feb 2012, Pages: 640
Browning and Zupan's Microeconomics: Theory & Applications, 11th Edition, provides students with the fundamental tools of analysis, and shows how the tools can be used to explain and predict phenomena.
The text presents basic microeconomic principles in a clear and thorough way, using numerous applications to illustrate the use of theory, and to reinforce students' understanding of it. Students are exposed to thorough coverage of fundamental microeconomics concepts, including behavioral economics, game theory, and price theory.
Written for both economics and business students, Browning and Zupan provide an essential foundation to any bachelor's or master's degree business student.
KEY FEATURES
- Provides current real-world applications that help students relate complicated economics concepts to their everyday life.
- Presents four unique in-depth application chapters that help students see how microeconomics relates to their future careers as business professionals:
Ch. 5 on using consumer choice theory
Ch. 9 on using the competitive model
Ch. 15 on using noncompetitive market models
Ch. 18 on using input market analysis
- Thoughtful presentation on graphical explanations that does not overwhelm students; this text uses a series of graphs to explain a key concept while texts tend to only use one.
NEW TO THIS EDITION
- Greater emphasis on mathematics - Optional mathematical sections have now been integrated into chapter content for a greater emphasis
- New Applications - More detailed applications that tie into current trends and topics in the business world. Some of the New Applications include:
1. Why the Early Bird Gets the Greater Returns from a Full-Time MBA Education
2. More on Vitamin Water and the Graphics and Mathematics of the Stackelberg Model
- Highly interactive problem sets
- Tutorials, Readings, and Experiments
- News analyses
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