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Poland Food and Drink Report Q1 2012
Business Monitor International, Dec 2011, Pages: 107
Business Monitor International's Poland Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Poland's food and drink industry.
Poland was the only European economy to escape recession in 2009, and this had much to do with the consumer. Fast-forwarding to 2011 and with global headwinds building, we continue to look favourably on Poland. While spending at the household level has stagnated or retracted in most European economies, this has not been the case in Poland. Some indicators, such as loans to consumers and households as well as retail sales, continue to show strength.
Headline Industry Data
2011 per capita food consumption growth in local currency = 5.93%; forecast compound annual growth to 2016 = 5.40%.
2011 beer volume sales = 1.43%; forecast compound annual growth to 2016 = 1.50%.
2011 mass grocery retail sales growth = 9.11%; forecast compound annual growth to 2016 = 8.50%.
Key Industry Trends
Jeronimo To Pump EUR1.5bn Into Poland?: We have often highlighted the fantastic growth the Portuguese retailer Jerónimo Martins has delivered in Poland, where it owns the no-frills discounter Biedronka. It cannot be emphasised enough just what a masterstroke Jerónimo's acquisition of Biedronka back in 1997 has proven to be. While Portugal's retail sector has been in a slump for a few years now, Poland has been one of the very few success stories in post-2009 Europe, and one that is yet to end too. BMI expects the discount retail sector to grow at a compound annual rate of nearly 19% to 2015, which in US dollar terms is likely to see the size of the industry growing from US$4.3bn in 2010 to US$12.1bn by 2015.
With a vast store network in excess of 1,500 that easily surpasses anything big Western European majors like Carrefour and Tesco can call on, Biedronka's predominant focus on low-cost discount stores in suburbs and towns has been particularly effective in providing a compelling alternative to independent stores. There is more to come here. Jerónimo has announced that it will be investing EUR2.2bn through to 2014 with about 70% of this being directed to Poland where it is aiming to grow its store presence to about 3,000.
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