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Public Opinion on Fast Food Chains on Social Media in 2011
Amplicate, Jan 2012, Pages: 24
Need hard data on what consumers say about fast food on social media? Find it in Amplicate's new report 'Public Opinion on Fast Food Chains on Social Media in 2011' that tells you what consumers have been saying about fast food on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
ESSENTIAL DATA FROM THE REPORT
This report takes a look at social media users’ opinions on US fast food chains over the last 12 months. It examines the volume of positive and negative opinions on social media and compare fast food chains with the entire Food sector and the overall Universe of public opinion. It also looks at the potential audience for social media users’ opinions.
- Social media users posted 317,292 opinions about fast food chains on social media in 2011.
- They have been shared with their friends and colleagues approximately 177,159,606 times. 69% of those opinions were positive, which is better than the performance of restaurants in the US in general.
- 67% of comments on social media about American restaurants in general were positive in the same time period. However, fast food chains performed worse than the entire Food sector.
- 79.2% of comments about Food in general were positive over the 12 months.
REASONS TO BUY
This report provides you with a wealth of other data that is essential for anyone involved in the marketing or analysis of major players in the US fast food industry.
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