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Public Opinion on US Supermarkets on Social Media in 2011

Amplicate, Jan 2012, Pages: 25


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What are consumers saying about supermarkets on social media?

Find out in Amplicate's new report 'Public Opinion on Supermarkets in US on Social Media' that tells you what consumers have been saying about supermarkets on social media in the last 12 months, when and where they're posting their opinions and why.

The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.

ESSENTIAL INFORMATION FROM THIS REPORT

This report looks at social media users’ opinions on supermarkets over the last 12 months. It examines the volume of positive and negative opinions on social media and compare supermarkets with the Services sector and the overall Universe of public opinion. It also looks at the potential audience for social media users’ opinions.

- Social media users posted 113,061 opinions about supermarkets on social media in 2011.
- They have been shared with their friends and colleagues approximately 105,692,968 times.
- 51% of those opinions were positive, which compares unfavorably with other closely related sectors.
- 56% of comments about the entire Services sector were positive in the same time period.

REASONS TO BUY

This report provides you with a wealth of other data that is essential for anyone involved in the marketing or analysis of the supermarket industry.


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