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Public Opinion on Banks in the US and Europe on Social Media in 2011
Amplicate, Jan 2012, Pages: 25
What are consumers saying about the biggest banks on social media?
This report offers analytics on opinions about banks in the US and Europe that were posted by consumers on social media in the last 12 months. Social media users were extremely negative about banks in the US and Europe in the last year. The report shows why social media users were so negative about banks in the US and Europe. The report also provides a profile of the social media user who talks about banks in the US and Europe and contains data on where and when they share their opinion.
The report contains 20 charts over 24 pages on the biggest global banks.
All data in the reports derives from Amplicate's proprietary technology that tracks over 150m opinions from over 30m consumers posting on Twitter and Facebook.
ESSENTIAL DATA FROM THE REPORT
- Social media users posted 24,140 opinions about banks in the US and Europe on social media in 2011.
- They have been shared with their friends and colleagues approximately 16,250,242 times.
- 86% of those opinions were negative, which compares very unfavorably with other related sectors.
- Only 44% of comments on social media about Finance were negative in the same time period and only 33% of comments on Banks in Asia
... and a wealth of other data that is essential for anyone involved in the marketing or analysis of the American and European banking industry.
WHO SHOULD BUY THIS REPORT
Anyone who wants to understand what people have been saying about their product or industry on social media over the last 12 months. So whether you're a social media manager, a marketer, consultant or analyst, you're sure to discover actionable insights that'll give you a better understanding of your industry and how social media is changing it.
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