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Mobile Navigation Services and Devices – 5th Edition Product Image

Mobile Navigation Services and Devices – 5th Edition

  • Published: January 2012
  • Region: Global
  • 167 Pages
  • Berg Insight AB

FEATURED COMPANIES

  • Airis
  • Deutsche Telekom Group
  • LG Electronics
  • NAVTEQ
  • Samsung Electronics
  • Telmap
  • MORE

Get up to date with the latest product and technology innovations from the navigation industry in Europe, North America and Rest of World with this report in the LBS Research Series. Find out what the industry leaders are doing and anticipate their strategies for the future. The number of mobile subscribers using a turn-by-turn navigation app or service on their handset was 130 million worldwide in 2011 and is forecasted to grow at a CAGR of 21.9 percent to reach 340 million users worldwide in 2016.

Mobile Navigation Services and Devices is the fifth consecutive report from Berg Insight analysing the latest developments on the global PND and mobile turn-by-turn navigation market.

This report in the LBS Research Series provides you with 160 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

- Profit from 30 new executive interviews with market leading companies.
- Understand the dynamics of the navigation markets in Europe, North America and ROW.
- Benefit from expert market analysis including detailed regional forecasts.
- Learn READ MORE >

Executive summary
1 Personal navigation solutions
1.1 Vehicle fleets and navigation system penetration
1.1.1 The European passenger car market
1.1.2 The North American passenger car and light truck market
1.2 Overview of personal navigation systems and services
1.2.1 Factory installed in-dash navigation and telematics solutions
1.2.2 Aftermarket in-dash navigation systems
1.2.3 Personal Navigation Devices
1.2.4 Smartphones and mobile phones
1.2.5 Internet tablets and media players
1.3 PND categories and segments
1.3.1 Standalone car navigation PNDs
1.3.2 Embedded PNDs
1.3.3 Multimode and rugged PNDs
1.3.4 Truck PNDs
1.4 Handset-based navigation services
1.4.1 On-board navigation apps
1.4.2 Off-board navigation services
1.5 Navigation service distribution channels and business models
1.5.1 Mobile network operators
1.5.2 Handset vendors
1.5.3 On-device app stores
1.5.4 Active handset navigation users
2 Map data and content providers
2.1 Digital map data and image suppliers
2.1.1 NAVTEQ
2.1.2 TomTom Maps
2.1.3 AND
2.1.4 AutoNavi
2.1.5 Blom
2.1.6 CE Info Systems
2.1.7 DigitalGloble
2.1.8 GeoEye
2.1.9 Intermap Technologies
2.1.10 OpenStreetMap
2.1.11 ZENRIN
2.2 Traffic information services
2.2.1 Traffic information systems
2.2.2 RDS-TMC services
2.2.3 The VICS traffic information system
2.2.4 The TPEG standard
2.2.5 AirSage
2.2.6 Clear Channel Radio’s Total Traffic Network
2.2.7 Decell
2.2.8 INRIX
2.2.9 Mediamobile
2.2.10 TrafficCast
2.2.11 Trafficmaster
2.3 Speed camera warning devices and database providers
2.3.1 Coyote Systems
2.3.2 Cyclops
2.3.3 FoxyTag
2.3.4 Road Angel
2.3.5 RoadPilot
2.3.6 Wikango
2.4 Travel guide, POI data and weather information providers
2.4.1 CustomWeather
2.4.2 Foreca
2.4.3 Fodor’s Travel
2.4.4 Langenscheidt
2.4.5 Mairdumont
2.4.6 NavX
2.4.7 ViaMichelin
2.4.8 Wcities
2.5 Directory publishers
2.5.1 PagesJaunes and Mappy
2.5.2 Truvo
2.5.3 Yell Group
3 Navigation software developers
3.1 Technology overview
3.1.1 On-board, off-board and hybrid navigation software
3.1.2 Evolution of navigation software features
3.2 Vendor market shares
3.2.1 Handset navigation app market shares in Europe
3.2.2 Handset navigation app market shares in North America
3.3 Company profiles and strategies
3.3.1 ALK Technologies
3.3.2 Appello Systems
3.3.3 deCarta
3.3.4 Elektrobit
3.3.5 Fullpower Technologies
3.3.6 Google
3.3.7 GPS Tuner
3.3.8 Intrinsyc Software
3.3.9 Maction Technologies
3.3.10 Mireo
3.3.11 NavGuard
3.3.12 NaviExpert
3.3.13 Navitel
3.3.14 NAVITIME
3.3.15 Navmii
3.3.16 NDrive
3.3.17 NNG
3.3.18 PH Informatica
3.3.19 ROUTE 66
3.3.20 Skobbler
3.3.21 Sygic
3.3.22 TeleCommunication Systems
3.3.23 TeleNav
3.3.24 Telmap
3.3.25 UbiEst
3.3.26 Waze
3.3.27 Wikitude
3.3.28 Yapp Mobile
4 Mobile operator service offerings
4.1 Navigation services from mobile operators in North America
4.1.1 AT&T
4.1.2 Bell Mobility
4.1.3 MetroPCS
4.1.4 Rogers Wireless
4.1.5 Sprint Nextel
4.1.6 TELUS
4.1.7 Verizon Wireless
4.2 Navigation services from mobile operators in Europe
4.2.1 Deutsche Telekom Group
4.2.2 Orange Group
4.2.3 SFR.
4.2.4 Telefónica Group
4.2.5 Telekom Austria Group
4.2.6 TeliaSonera Group
4.2.7 Vodafone Group
4.3 Navigation services from mobile operators in Asia Pacific
4.3.1 Country profile: Australia
4.3.2 Country profile: Japan
4.3.3 Country profile: South Korea
4.3.4 SingTel Group
4.3.5 Tata Indicom
4.3.6 Vodafone New Zealand
4.4 Navigation services in other countries
4.4.1 Country profile: Israel
4.4.2 Country profile: South Africa
4.4.3 América Móvil
4.4.4 NII Holdings
4.4.5 Telefónica Latin America
4.4.6 Mobile TeleSystems
5 Device vendor profiles
5.1 PND market developments
5.1.1 PND feature evolution
5.1.2 Market consolidation
5.2 PND shipments and vendor market shares
5.2.1 Shipments by geographical region
5.2.2 PND hardware revenues
5.2.3 Vendor market shares
5.3 PND vendor profiles and strategies
5.3.1 Garmin
5.3.2 Navigon
5.3.3 TomTom
5.3.4 MiTAC
5.3.5 Airis
5.3.6 AvMap
5.3.7 Mappy/Logicom
5.3.8 MEDION
5.3.9 Panasonic
5.3.10 Shinco
5.3.11 Sony
5.3.12 Thinkware Systems
5.3.13 UniStrong
5.3.14 United Navigation
5.4 Handset market developments
5.4.1 Smartphone evolution
5.4.2 Handset vendor market shares
5.4.3 Handset vendor navigation service strategies
5.5 Handset vendor profiles and strategies
5.5.1 Apple
5.5.2 HTC
5.5.3 LG Electronics
5.5.4 Motorola
5.5.5 Nokia
5.5.6 RIM
5.5.7 Samsung Electronics
5.5.8 Sony Ericsson
6 Market analysis and forecasts
6.1 Navigation industry trends
6.1.1 The total navigation system penetration rate is still low globally
6.1.2 Low cost in-dash navigation systems drive take rates
6.1.3 Evolution of handset navigation distribution channels
6.1.4 Evolution of handset navigation business models
6.2 Regional markets
6.2.1 The European mobile navigation market
6.2.2 The European PND market
6.2.3 The North American mobile navigation market
6.2.4 The North American PND market
6.2.5 The Rest of World mobile navigation market
6.2.6 The Rest of World PND market
Glossary
Index

List of Figures
Figure 1.1: The European passenger car market (2011)
Figure 1.2: Car navigation system shipments in Europe (2002–2011)
Figure 1.3: The North American passenger car and light truck market (2011)
Figure 1.4: Car navigation system shipments in North America (2002–2011)
Figure 1.5: Main car navigation system categories
Figure 1.6: Evolution of portable navigation solutions
Figure 1.7: Examples of GPS-enabled Internet tablets (December 2011)
Figure 1.8: PND feature comparison by price segment
Figure 1.9: Latest Garmin and TomTom connected PNDs
Figure 1.10: On-board navigation application screenshots
Figure 1.11: Off-board navigation application screenshots
Figure 1.12: Examples of mobile app stores (December 2011)
Figure 1.13: Examples of Android, BlackBerry and iPhone navigation app developers
Figure 1.14: Active navigation users by distribution channel (World 2008–2011)
Figure 2.1: Examples of content providers
Figure 2.2: Major international digital map data suppliers
Figure 2.3: Traffic information platform
Figure 2.4: Examples of TMC service providers (2010)
Figure 2.5: Travel guide publishers
Figure 2.6: Leading directory service providers (2011)
Figure 2.7: Directory provider distribution channels and business models
Figure 3.1: Mapping and navigation server platform
Figure 3.2: Navigation app and service providers by active users (World Q4-2011)
Figure 3.3: Handset navigation service market shares (EU27+2 2007–2011)
Figure 3.4: Handset navigation service market shares (North America 2007–2011)
Figure 3.5: Handset navigation app developers
Figure 4.1: Navigation offerings from North American operators (December 2011)
Figure 4.2: Navigation offerings from European operators (November 2011)
Figure 4.3: Examples of navigation offerings from APAC operators (December 2011)
Figure 5.1: PND feature penetration in Europe and North America (2007–2011)
Figure 5.2: PND brands by original industry
Figure 5.3: Global annual PND shipments and revenues (2005–2011)
Figure 5.4: PND shipments by region (Million units 2007–2011)
Figure 5.5: PND vendor market shares (World 2006–2011)
Figure 5.6: PND vendor market shares (Europe 2006–2011)
Figure 5.7: PND vendor market shares (North America 2006–2011)
Figure 5.8: Examples of Garmin nüvi PNDs
Figure 5.9: Examples of TomTom PNDs and connected PNDs
Figure 5.10: Smartphone shipments by vendor and OS (World Q3-2011)
Figure 6.1: PND and in-dash navigation system penetration (World 2007–2011)
Figure 6.2: New business models for mobile navigation services
Figure 6.3: Smartphone, GPS-enabled Internet tablet and PND shipments (2010–2016)
Figure 6.4: Navigation apps and service revenues (EU27+2 2010–2016)
Figure 6.5: Annual PND shipments in Europe (2006–2016)
Figure 6.6: PND ASP, device and service revenues in Europe (2010–2016)
Figure 6.7: Navigation app and service revenues (North America 2010–2016)
Figure 6.8: Annual PND shipments in North America (2006–2016)
Figure 6.9: PND ASP, device and service revenues in North America (2010–2016)
Figure 6.10: Navigation app and service revenues (ROW 2010–2016)
Figure 6.11: Annual PND shipments in ROW (2006–2016)
Figure 6.12: PND ASP, device and service revenues in ROW (2010–2016)

Global PND shipments declined to 33 million units in 2011

According to a new research report from the analyst firm Berg Insight, global shipments of Personal Navigation Devices (PNDs) declined to about 33 million units in 2011. In mature markets where the installed base of PNDs is already high, the device category is facing increasing competition from smartphones and low-cost in-dash navigation systems. Aftermarket navigation systems will be the largest segment for several years to come and many customers, especially in Europe and North America, are likely to use more than one navigation capable device for different occasions in the future. However, growing shipments of PNDs in markets such as Brazil, China, India and Russia are not likely to compensate for the decline in Europe and North America. Global PND shipments are forecasted to decline to about 23 million units in 2016. The number of mobile subscribers using a turn-by-turn navigation app or service on their handset doubled in 2011 and reached 130 million worldwide. The subscriber base is forecasted to grow at a compound annual growth rate (CAGR) of 21.9 percent to reach 340 million users worldwide in 2016. Broad availability of GPS handsets and attractive pricing are key factors for widespread adoption of mobile navigation apps. “The global active installed base of smartphones surpassed 700 million units at the 2011, which is approximately 15 percent of all mobile phones in use”, said André Malm, Senior Analyst, Berg Insight. He adds that about half of the current mobile navigation subscriber base uses free apps and services that are bundled with handsets or service plans from mobile operators. A growing number of mobile operators worldwide are switching to bundled freemium navigation services to offset the cost for end users in response to free navigation apps for smartphones from Google and Nokia. Navigation app developers and mobile operators are trying to monetise services by introducing premium feature and content add-ons that allow users to customise navigation apps to suit their personal needs. “Since relatively few users need turn-by-turn guidance on a daily basis, complementary features such as traffic information, speed camera alerts, parking space information and local search become increasingly important means to drive usage”, commented Mr Malm. Stimulating usage is also important for developers and mobile operators that seek additional revenues from location-based advertising and local offers.

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- Airis
- ALK Technologies
- América Móvil
- AND
- Appello Systems
- Apple
- AT&T
- AutoNavi
- AvMap
- Bell Mobility
- Blom
- CE Info Systems
- Coyote Systems
- CustomWeather
- Cyclops
- deCarta
- Deutsche Telekom Group
- DigitalGloble
- Directory publishers
- Elektrobit
- Fodor’s Travel
- Foreca
- FoxyTag
- Fullpower Technologies
- Garmin
- GeoEye
- Google
- GPS Tuner
- HTC
- Intermap Technologies
- Intrinsyc Software
- Langenscheidt
- LG Electronics
- Maction Technologies
- Mairdumont
- Mappy/Logicom
- MEDION
- MetroPCS
- Mireo
- MiTAC
- Mobile TeleSystems
- Motorola
- NavGuard
- NaviExpert
- Navigon
- Navitel
- NAVITIME
- Navmii
- NAVTEQ
- NavX
- NDrive
- NII Holdings
- NNG
- Nokia
- OpenStreetMap
- Orange Group
- PagesJaunes and Mappy
- Panasonic
- PH Informatica
- RIM
- Road Angel
- RoadPilot
- Rogers Wireless
- ROUTE 66
- Samsung Electronics
- SFR
- Shinco
- SingTel Group
- Skobbler
- Sony
- Sony Ericsson
- Sprint Nextel
- Sygic
- Tata Indicom
- TeleCommunication Systems
- Telefónica Group
- Telefónica Latin America
- Telekom Austria Group
- TeleNav
- TeliaSonera Group
- Telmap
- TELUS
- Thinkware Systems
- TomTom
- TomTom Maps
- Truvo
- UbiEst
- UniStrong
- United Navigation
- Verizon Wireless
- ViaMichelin
- Vodafone Group
- Vodafone New Zealand
- Waze
- Wcities
- Wikango
- Wikitude
- Yapp Mobile
- Yell Group
- ZENRIN

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