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Public Opinion on Burger King and Fast Food Chains on Social Media in 2011
Amplicate, Jan 2012, Pages: 38
Need hard data on what consumers say about Burger King and other fast food chains on social media?
Find it in Amplicate's new company focus report 'Public Opinion on Burger King and Other Fast Food Chains on Social Media' that tells you what consumers have been saying about Burger King and other fast food chains on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
PUBLICATION OVERVIEW
This report offers analytics on opinions about Burger King and other fast food chains that were posted by consumers on social media in the last 12 months. Social media users posted more negative opinions than positive about Burger King but many more positive than negative about fast food chains in general in the last 12 months. The report shows why social media users were negative about Burger King and much more positive about other fast food chains in the last 12 months. The report also provides a profile of the social media user who talks about Burger King and the social media users who talks about fast food chains in general and contains data on where and when they share their opinion.
Essential data from the report:
- Social media users posted 15,177 opinions about Burger King on social media in 2011.
- They have been shared with their friends and colleagues approximately 8,156,247 times.
- 44% of those opinions were positive.
- 69% of comments on social media about fast food chains in general were positive in the same time period.
...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the fast food industry.
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