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Public Opinion on Walmart and US Supermarkets on Social Media in 2011
Amplicate, Jan 2012, Pages: 39
Need hard data on what consumers say about Walmart and other supermarkets on social media?
Find it in Amplicate's new company focus report 'Public Opinion on Walmart and Other US Supermarkets on Social Media' that tells you what consumers have been saying about Walmart and other nationwide supermarkets on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
PUBLICATION OVERVIEW
This report offers analytics on opinions about Walmart and other supermarkets that were posted by consumers on social media in the last 12 months. Social media users posted significantly more negative opinions than positive about Walmart in the last year, and marginally more negative than positive about US supermarkets in general. But social media users became considerably more positive about Walmart in the last months of the year and there were more positive opinions than negative posted on supermarkets in the last four months of the year.
The report shows why social media users were so negative about Walmart and supermarkets early in the year and more positive later. The report provides a profile of the social media user who talks about Walmart and the social media user who talks about supermarkets and contains data on where and when they share their opinion.
Essential data from the report:
- Social media users posted 86,057 opinions about Walmart on social media in 2011.
- They have been shared with their friends and colleagues approximately 123,173,202 times.
- 57% of those opinions were negative, which compares unfavorably with other supermarkets.
- Only 51% of comments about all US supermarkets were positive in the same time period.
...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the supermarket industry.
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