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Public Opinion on Costco Wholesale and US Supermarkets on Social Media in 2011
Amplicate, Jan 2012, Pages: 37
Need hard data on what consumers say about Costco and other supermarkets on social media?
Find it in Amplicate's new company focus report 'Public Opinion on Costco and Other US Supermarkets on Social Media' that tells you what consumers have been saying about Costco and other nationwide supermarkets on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
PUBLICATION OVERVIEW
This report offers analytics on opinions about Costco and other supermarkets that were posted by consumers on social media in the last 12 months. Social media users posted significantly more positive opinions than negative about Costco in the last year, and marginally more negative than positive about US supermarkets in general. But there were more positive opinions than negative posted on supermarkets in the last four months of the year. The report shows why social media users were so positive about Costco and why social media users were so negative about supermarkets in general early in the year and more positive later. The report provides a profile of the social media user who talks about Costco and the social media user who talks about supermarkets and contains data on where and when they share their opinion.
Essential data from the report:
- Social media users posted 14,686 opinions about Costco on social media in 2011.
- They have been shared with their friends and colleagues approximately 8,185,799 times.
- 87% of those opinions were positive, which compares very favorably with other supermarkets.
- Only 51% of comments about all US supermarkets were positive in the same time period.
...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the supermarket industry.
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