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Public Opinion on American Airlines and US Airlines on Social Media in 2011

Amplicate, Jan 2012, Pages: 40


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Need hard data on what consumers say about American Airlines and other airlines on social media?

Find it in Amplicate's new company focus report 'Public Opinion on American Airlines and US Airlines on Social Media' that tells you what consumers have been saying about American Airlines and other major carriers on social media in the last 12 months, when and where they're posting their opinions and why.

The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.

PUBLICATION OVERVIEW

This report offers analytics on opinions about American Airlines and other US airlines that were posted by consumers on social media in the last 12 months. Social media users posted many more negative opinions than positive about American Airlines and most other US airlines in the last 12 months. The report shows why social media users were so negative about US airlines in the last 12 months. The report also provides a profile of the social media user who talks about American Airlines and the social media users who talks about US airlines in general and contains data on when and where they share their opinion.

Essential data from the report:

- Social media users posted 2,600 opinions about American Airlines on social media in the last 12 months.
- They have been shared with their friends and colleagues approximately 2,634,244 times.
- 86% of those opinions were negative, which compares unfavorably with other US airlines.
- 46% of comments on social media about US Airlines in general were negative in the same time period.

...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the US airlines industry.


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