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Public Opinion on Virgin America and US Airlines on Social Media in 2011
Amplicate, January 2012, Pages: 40
Need hard data on what consumers say about Virgin America and other airlines on social media?
Find it in Amplicate's new company focus report 'Public Opinion on Virgin America and US Airlines on Social Media' that tells you what consumers have been saying about Virgin America and other major carriers on social media in the last 12 months, when and where they're posting their opinions and why.
The report is full of charts, detailed data descriptions and straightforward analysis of the most interesting data points and is packed with hard data that is easy to understand and easy to act on.
PUBLICATION OVERVIEW
This report offers analytics on opinions about Virgin America and other US airlines that were posted by consumers on social media in the last 12 months. Social media users posted significantly more positive opinions than negative about Virgin America but more negative opinions than positive about most other US airlines in the last 12 months.
The report shows why social media users were so positive about Virgin America yet so negative about most US airlines in the last 12 months. The report also provides a profile of the social media user who talks about Virgin America and the social media users who talks about US airlines in general and contains data on when and where they share their opinion.
Essential data from the report:
- Social media users posted 1,999 opinions about Virgin America on social media in 2011.
- They have been shared with their friends and colleagues approximately 7,556,154 times.
- 96% of those opinions were positive, which compares very favorably with other US airlines.
- 55% of comments on social media about US Airlines in general were negative in the same time period.
...and a wealth of other data that is essential for anyone involved in the marketing or analysis of the US airlines industry.
Virgin America
Section 1 - Social media users’ opinions about Virgin America
1.1 General Sentiment - Virgin America
1.2 Comparative Sentiment - Virgin America
1.3 Reach of opinions on Virgin America
Section 2 - Why do social media users hate or love Virgin America?
2.1 Top reasons for negative opinions - Virgin America
2.2 Top reasons for positive opinions - Virgin America
Section 3 - Profile of Virgin America Commentators
3.1 Who is talking about Virgin America on social media?
3.2 When do social media users comment about Virgin America?
US Airlines
Section 4 - Social media users’ opinions about US airlines
4.1 General Sentiment
4.2 Comparative Sentiment
4.3 Reach of opinions on US airlines
4.4 How news and events shaped people’s opinions of US airlines
Section 5 - Why do social media users hate or love US airlines?
5.1 Top reasons for negative opinions
5.2 Top reasons for positive opinions
Section 6 - Profile of commentators on US airlines
6.1 Who is talking about US airlines on social media?
6.2 Who loves US airlines?
6.3 Who hates US airlines?
6.4 When do social media users comment about US airlines?
Section 7 - Rankings and Results
7.1 Top 10 US airlines in 2011
7.2 Changes in public sentiment for the most talked about US airlines
Section 8 – Methodology
- AirTran Airways
- Allegiant Air
- American Airlines
- American Eagle Airlines
- Continental Airlines
- Delta Air Lines
- Frontier Airlines
- JetBlue Airways
- Northwest Airlines Corporations
- Southwest Airlines
- Spirit Airlines
- Sun Country Airlines
- United Airlines
- US Airways
- Virgin America Airlines
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