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Amway Corp In Home Care (World)
Euromonitor International, Jan 2012, Pages: 33
Amway Corp, a well-diversified US-based direct seller, is looking to push harder into emerging markets. This is in line with trends among direct sellers, which have found an enthusiastic response to the sales model in emerging markets, offsetting growing distrust in mature ones. Home Care is among the lesser parts of its business; nonetheless, the company is spending large sums on building brand recognition and emphasising its green credentials.
The Amway Corp in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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