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Biscuits In Georgia
Euromonitor International, Dec 2011, Pages: 52
The first upturn in sales of biscuits within three years as a result of economic growth in 2011 led to the decline of unpackaged biscuits. In this situation domestic player Sweet Country managed to cover a larger share of sales and reach the leadership of the category for the first time, having oppressed the major importers of the category. Among the other reasons for Sweet Country’s lead at the end of the review period were lower prices and much higher quality compared with imported biscuits.
The Biscuits in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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