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Mexico Consumer Electronics Report Q1 2012
Business Monitor International, Jan 2012, Pages: 57
Business Monitor International's Mexico Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Mexico's consumer electronics industry.
Mexico’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth about US$13.3bn in 2012. Mexican domestic consumption has gained some traction, but the recovery is not yet fully convincing. In
H111, demand benefitted from the minimum wage being raised 4.1%, an increase above inflation for the first time in five years. However the effect of the wage increase should start to taper off in H211 and the national statistics agency (INEGI) reported only 3.1% y-o-y retail sales growth in July, a 1.7 pps drop from the previous month.
The outlook for the Mexican consumer in 2012 is therefore mixed, with inflation putting pressure on real wage growth. Despite these challenges, BMI expects that consumer electronics demand to grow at a CAGR of 7.5% to US$17.7bn by 2016, led by demand for flat-screen TV sets, feature-rich notebooks and other key products, as well as product innovation and growing affordability.
Computer hardware accounted for about 56% of Mexico’s consumer electronics spending in 2011, with PC penetration below 30%. BMI forecasts Mexican computer hardware sales (including notebooks and accessories) of US$7.6bn in 2012, after higher demand for computers helped to boost Mexican retail sales in 2011. Computer hardware CAGR for the 2012-2016 period is forecast at about 10.3%, driven by sales of notebooks.
AV devices accounted for around 15% of Mexico’s consumer electronics spending in 2011. Mexico’s domestic AV device market is projected at around US$2.0bn in 2012. Sales of digital TV sets and digital cameras are projected to drive AV spending growth at a projected CAGR of 4.8% between 2012 and 2016.
Mobile Handsets
Mobile handset sales accounted for around 29% of Mexico’s consumer electronics spending in 2011. Mexico handset sales are expected to grow to over US$5.0bn in 2016. Sales will be dominated by the replacement market, with growing demand for 3G handsets, and with smartphones forecast to comprise more than half of unit sales by 2016. In addition, nearly 40% of Mexican households do not currently have a mobile phone connection, making this segment a good target market for vendors.
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