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2011-12 Canada Small Business Market Opportunity Assessment
AMI Partners, Nov 2011, Pages: 134
This study examines the Canada small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.
The Canada SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.
We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.
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