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2011-12 Germany Small Business Market Opportunity Assessment Product Image

2011-12 Germany Small Business Market Opportunity Assessment

  • Published: November 2011
  • Region: Germany
  • 135 Pages
  • AMI Partners

This study examines the Germany small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The Germany SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.

We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Introduction
2011 Germany SB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Firmographics
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels
Firmographics

Demographics
Germany SB Key Demographics – Distribution of Firms by Employee Size and Vertical
Germany SB Average Number of Employees
U.S. SB Employee Mobility by Employee Size
Germany SB Employee Mobility by Vertical
Germany SB Business Maturity by Employee Size
Germany SB Business Maturity By Vertical
Germany SB Revenue Growth
Germany SB Revenue Growth by Vertical
Germany SB Corporate Credit Card Usage
Germany SB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
Germany SB Minority Ownership

Economic Outlook
Germany SB Perceptions & Reactions to the Downturn
Germany SB Concern About Impact of the Economy by Employee Size and Vertical
Germany SB Business Sentiment
TAM – Market Sizing
Germany SB 2011 ICT Spending and Five Year Forecast
Germany SB 2011 Average Annual ICT Spending per Firm
Germany SB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
Attitudes & Buying Behavior
Germany SB Importance of Strategic IT Issues
Germany SBs’ Information Sources for Making Technology Purchase Decisions

ICT Adoption and Plans
Germany SMB AMI’s Three Waves of Adoption
Germany SB IT Adoption Process
Germany SB Presence of IT Support: Managed vs. Unmanaged

ICT Adoption and Plans – Hardware
Germany SB 2011 Total Market Computing Spending
Germany SB 2011 Average Annual Computing Spending Per Firm
Germany SB 2011 Average Annual Networking Spending Per Firm
Germany SB 2011 Average Annual Security Spending Per Firm
Germany SB 2011 Average Annual Storage Spending Per Firm
Germany SB Computer Penetration by Type
Germany SB Computer Purchasing Plans by Type
Germany SB Computer Brands
Germany SB Planned Computer Brands
Germany SB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
Germany SB Printer Usage – Current and Planned by Employee Size
Germany SB LAN Usage – Current and Planned
Germany SB Current Server Usage and Plans to Buy
Germany SB Networking Products Current and Planned Usage
Germany SB Security Products Current and Planned Usage
Germany SB Storage Products Current and Planned Usage
Germany SB Top Server, Firewall and Data Back-up/Storage & Recovery Brands

ICT Adoption and Plans – Software
Germany SB 2011 Average Annual Software Spending Per Firm
Germany SB PC Operating System Deployment (% of PC IB)
Germany SB Productivity Suite Usage – Current and Planned
Germany SB Primary E-Mail Application Used – On-Premise vs. Hosted
Germany SB Business Applications Usage – Current and Planned
Germany SB Security Brands
Germany SB Accounting Software Usage
Germany SB Top Accounting Brands

ICT Adoption and Plans – IT Services
Germany SB 2011 Average Annual IT Services Spending Per Firm
Germany SB On-Premise IT Services Usage and Interest

ICT Adoption and Plans – Social Media
Germany SB Social Media Usage by Vertical
Germany SB Types of Business Activities for Which Social Media is Used
Germany SB Social Media and Marketing Sites Used
Germany SB Impact of Social Media on IT Decision Making by Type
Germany SB Influence of Social Media on IT Decision Making

ICT Adoption and Plans – Cloud Services
Germany SB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
Germany SB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
Germany SB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
Germany SB Hosted/Online Business Management Applications (SaaS) Usage
Germany SB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
Germany SB Hosted Infrastructure (IaaS) Usage
Germany SB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
Germany SB Remotely Managed IT Services (RMITS) Usage by Vertical
Germany SB Remotely Managed IT Services (RMITS) Usage by Type
Germany SB Interest in Remotely Managed IT Services (RMITS) by Type
Germany SB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points

ICT Adoption and Plans – Mobility
Germany SB Mobile Devices Penetration by Type
Germany SB Mobile Devices Purchasing Plans by Type
Germany SB Mobile Device Brands
Germany SB Planned Mobile Device Brands

ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Germany SB 2011 Average Annual Internet Spending Per Firm
Germany SB 2011 Average Annual Telecom Equipment Spending Per Firm
Germany SB 2011 Average Annual Telecom Services Spending Per Firm
Germany SB 2011 Average Annual Unified Communications (UC) Spending Per Firm
Germany SB Internet Access Usage
Germany SB 2011 Average Annual Telecom Equipment Spending Per Firm
Germany SB Primary Internet Access Speed
Germany SB Communications Products/Services Usage
Germany SB Instant Messaging and/or PC-to-PC Chat Application Usage

RTM/Channels
Germany SB 2011 Share of Total ICT Spend by Routes to Market
Germany SB 2011 ICT Category Spending by Channel
Germany SB Computer Channels Usage
Germany SB Smartphone Channels Usage
Germany SB Tablet Channels Usage
Germany SB Service Providers for Mobile Devices (Smartphones/Tablets)
Germany SMB Definitions and Methodology
Germany SMB – Definitions by Type of Business
Germany SMB Vertical Industry Definitions
Germany SMB Technology Definitions
Germany SMB – Acronyms
Germany SB Survey Process
Germany SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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