2011-12 India Small Business Market Opportunity Assessment

This study examines the India small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The India SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.

We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Introduction
2011 India SB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels
Firmographics

Demographics
Key Highlights – Demographics
India SB Key Demographics – Distribution of Firms by Employee Size and Vertical
India SB Average Number of Employees
India SB Employee Mobility by Employee Size
India SB Employee Mobility by Vertical
India SB Business Maturity by Employee Size
India SB Business Maturity By Vertical
India SB Revenue Growth
India SB Revenue Growth by Vertical
India SB Corporate Credit Card Usage
India SB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
India SB Minority Ownership

Economic Outlook
Key Highlights – Economic Outlook
India SB Perceptions & Reactions to the Downturn
India SB Concern About Impact of the Economy by Employee Size and Vertical
India SB Business Sentiment
TAM – Market Sizing
Key Highlights – TAM: Market Sizing
India SB 2011 ICT Spending and Five Year Forecast
India SB 2011 Average Annual ICT Spending per Firm
India SB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
Attitudes & Buying Behavior
Key Highlights – Attitudes and Buying Behavior
India SB Importance of Strategic IT Issues
India SBs’ Information Sources for Making Technology Purchase Decisions

ICT Adoption and Plans
Key Highlights – ICT Adoption and Plans: ICT Adoption Framework and Presence of IT Support
India SMB AMI’s Three Waves of Adoption
India SB IT Adoption Process
India SB Presence of IT Support: Managed vs. Unmanaged

ICT Adoption and Plans – Hardware
Key Highlights – ICT Adoption and Plans: Hardware
India SB 2011 Total Market Computing Spending
India SB 2011 Average Annual Computing Spending Per Firm
India SB 2011 Average Annual Networking Spending Per Firm
India SB 2011 Average Annual Security Spending Per Firm
India SB 2011 Average Annual Storage Spending Per Firm
India SB Computer Penetration by Type
India SB Computer Purchasing Plans by Type
India SB Computer Brands
India SB Planned Computer Brands
India SB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
India SB Printer Usage – Current and Planned by Employee Size
India SB LAN Usage – Current and Planned
India SB Current Server Usage and Plans to Buy
India SB Networking Products Current and Planned Usage
India SB Security Products Current and Planned Usage
India SB Storage Products Current and Planned Usage
India SB Top Server, Firewall and Data Back-up/Storage & Recovery Brands

ICT Adoption and Plans – Software
Key Highlights – ICT Adoption and Plans: Software
India SB 2011 Average Annual Software Spending Per Firm
India SB PC Operating System Deployment (% of PC IB)
India SB Productivity Suite Usage – Current and Planned
India SB Primary E-Mail Application Used – On-Premise vs. Hosted
India SB Business Applications Usage – Current and Planned
India SB Security Brands
India SB Accounting Software Usage
India SB Top Accounting Brands

ICT Adoption and Plans – IT Services
Key Highlights – ICT Adoption and Plans: IT Services
India SB 2011 Average Annual IT Services Spending Per Firm
India SB On-Premise IT Services Usage and Interest

ICT Adoption and Plans – Social Media
Key Highlights – ICT Adoption and Plans: Social Media
India SB Social Media Usage by Vertical
India SB Types of Business Activities for Which Social Media is Used
India SB Social Media and Marketing Sites Used
India SB Impact of Social Media on IT Decision Making by Type
India SB Influence of Social Media on IT Decision Making

ICT Adoption and Plans – Cloud Services
Key Highlights – ICT Adoption and Plans: Cloud Services
India SB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
India SB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
India SB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
India SB Hosted/Online Business Management Applications (SaaS) Usage
India SB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
India SB Hosted Infrastructure (IaaS) Usage
India SB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
India SB Remotely Managed IT Services (RMITS) Usage by Vertical
India SB Remotely Managed IT Services (RMITS) Usage by Type
India SB Interest in Remotely Managed IT Services (RMITS) by Type
India SB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points

ICT Adoption and Plans – Mobility
Key Highlights – ICT Adoption and Plans: Mobility
India SB Mobile Devices Penetration by Type
India SB Mobile Devices Purchasing Plans by Type
India SB Mobile Device Brands
India SB Planned Mobile Device Brands

ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Key Highlights – ICT Adoption and Plans: Broadband, Unified Communication & Collaboration
India SB 2011 Average Annual Internet Spending Per Firm
India SB 2011 Average Annual Telecom Equipment Spending Per Firm
India SB 2011 Average Annual Telecom Services Spending Per Firm
India SB 2011 Average Annual Unified Communications (UC) Spending Per Firm
India SB Internet Access Usage
India SB Primary Internet Access Speed
India SB Communications Products/Services Usage
India SB Instant Messaging and/or PC-to-PC Chat Application Usage

RTM/Channels
Key Highlights – RTM/Channels
India SB 2011 Share of Total ICT Spend by Routes to Market
India SB 2011 ICT Category Spending by Channel
India SB Computer Channels Usage
India SB Smartphone Channels Usage
India SB Tablet Channels Usage
India SB Service Providers for Mobile Devices (Smartphones/Tablets)
India SMB Definitions and Methodology
India SMB – Definitions by Type of Business
India SMB Vertical Industry Definitions
India SMB Technology Definitions
India SMB – Acronyms
India SB Survey Process
India SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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