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Viewing report
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HDTV, 3DTV and DVR Forecasts
Digital TV Research, Jan 2012, Pages: 63
HD-ready penetration will double from 25.9% at end-2011 to 50.9% in 2016. However, HD-ready penetration will be higher than 80% in 18 countries by 2016.
Simon Murray (author of the HDTV, 3DTV and DVR Forecasts report) said: “Most sets on sale in developed markets are now HD compatible, with a growing proportion also providing 3D functionality. Retail prices are falling as production reaches economies of scale, as competition increases and as consumer acceptance grows.”
More than 300 million HDTV-ready households existed at end-2011 for the 40 countries covered in the report. The US supplied 79 million of the total, followed by China (35 million) and Japan (24 million).
The HD-ready household total will more than double to 652 million by 2016. China will become the market leader, by providing 151 million homes – up by 116 million on 2011.
Published in January 2012, this 63-page report is the most geographically comprehensive to ever be published. The PDF report comes in four parts:
- Executive Summary which analyses the current HDTV, 3DTV and DVR market as well as explaining the forecasts in-depth.
- Global forecasts summary from 2010 to 2016
- Comparison forecast tables for 40 countries.
- Individual country forecasts for 40 territories.
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