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Analysis of the U.S. Broadband mHealth Applications Market
Frost & Sullivan, Dec 2011, Pages: 124
PUBLICATION OVERVIEW
Revolutionizing the Evolving Health IT Ecosystem
This study covers the U.S. Broadband mHealth Market, examining the drivers and restraints, technology, and demand trends. The total market growth is forecasted. In addition, an in-depth analysis of the convergence of this market with telehealth is provided. The base year is 2010, and forecasts are made until 2015. The study reviews downloadable mobile software application sold through a major app store and web-based software application accessed through a mobile device’s Internet browser. The study excludes non-dedicated hardware (e.g. cell phones, smartphones, and tablets).
Key Questions This Study Will Answer:
- What is mHealth, and how do broadband mobile applications fit in in the market?
- Is the mHealth market growing, how long will it continue growing, and at what rate?
- How much revenue does the mHealth market generate?
- What are the successful business models in the mHealth market now and in the future?
- What is driving the mHealth market growth, and what is holding it back?
- How does the mHealth market fit into the future of the U.S. healthcare IT ecosystem?
MARKET SEGMENTATION
- Health Professionals mHealth Applications
- Consumer-Directed mHealth Applications
These market subsets have seen increasing overlap as collaborative care rises and the boundaries between mobile wireless technologies blur.
Health Professionals mHealth Applications:
- These apps provide portable tools for delivering patient healthcare and are accessed via a smart phone or a broadband-enabled tablet.
- Apps center around the following areas: reference, education, electronic health record (EHR) access, remote patient monitoring, imaging, e-prescribing, P2P communication, and other points of care.
Consumer-Directed mHealth Applications:
- The goals of the majority of these apps today are to manage (and prevent) chronic disease and to improve the flow of clinical- and patient-reported information to drive decision-making about patient care. This ultimately results in superior patient and financial outcomes.
- These tools are accessed via broadband-enabled handheld devices including cell phones, smartphones, and tablets.
Market Segmentation - Examples of Key Findings:
- The healthcare professionals market is more mature than the consumer market.
- Mobile health apps let physicians make better use of their time—their most precious, and least reimbursed, resource.
- This is because the United States’ current fee-for-service reimbursement model does not
reward for the time spent coordinating care and collaborating with patients, although these aspects of care are required in complex chronic disease management.
- Care coordination requires mobility, and a substantial percentage of healthcare professionals see the value in using mHealth apps and are willing to pay.
- Apps that serve healthcare professionals tend to be data-rich and require expensive analytics, integration, and interoperability with broader, secure systems, such as electronic health records (EHRs).
- In contrast, an entry-level mHealth consumer app requires relatively unsophisticated tools and calculators with lower-level security and analytics to be useful.
Product samples
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