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Strategic Analysis of European and North American Automotive Human Machine
Frost & Sullivan, Dec 2011, Pages: 110
RESEARCH OVERVIEW
This Frost & Sullivan research service titled Strategic Analysis of European and North American Automotive Human Machine Interface Market provides a detailed analysis of market trends, consumer preference and technology roadmaps. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: voice control interface, steering wheel controls and multifunctional knobs.
This analysis is available through our Automotive & Transportation Growth Partnership Services programme. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services programme ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market.
MARKET OVERVIEW
Multi-modal HMI Solutions to Reduce Driver Distraction and Boost Safety
To deal with the issue of driver distraction, the automotive industry is turning to a multi-modal human machine interface (HMI) approach, wherein all the interfaces play an equal role. The main aim here is to prioritise information and reduce driver workload. The integration of varied comfort and safety user interfaces into a single system is a growing trend. Multi-modal HMI solutions will help reduce complexity, while focussing on the consumer demand for different interfaces.
“OEMs and suppliers are constantly working on prioritising the information coming from infotainment systems and smartphones in order to minimise driver distraction and increase safety,” notes the analyst of this research. “The primary aim of HMI is to simplify the driver’s interaction with the car; OEMs are actively looking at finding an optimal solution to this challenge by providing the same styling of HMI solutions across their product line to minimise distraction as well as the driver learning curve.”
Innovative HMI Needs to be Offered Across all Automotive Segments
The majority of in-vehicle functionalities require a substantial amount of information to be presented to the driver. This contributes to the problem of inattentive driving, while increasing the risk of traffic accidents. Therefore, effectively managing information flows is a big challenge. “Information has to be split among different vehicle displays and the input channels have to be ergonomically positioned,” says the analyst. “HMI solutions have to be designed keeping the primary task of driving in mind; offering redundant interfaces for an application will ensure a fail-safe environment where, even if one of the interfaces stops working, there will always be another option that will assume control.”
HMI controls are strongly co-related to vehicle comfort and ease of use. OEMs need, therefore, to offer solutions to which consumers are accustomed. This will decrease the length of the learning curve and make it easy for drivers to use different functions with controls they are familiar with. Designing a user interface that is simple, accessible, less distractive, and affordable presents a key challenge. The location of the user interface and the type of information depending on the driving conditions are the main issues in the development of an efficient HMI. “At present, many innovative HMI solutions are offered as an optional package in the medium and low segments,” concludes the analyst. “To maximise on growth potential, it will be necessary to offer innovative HMI across all automotive segments as a standard feature.”
MARKET SECTORS
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Voice control interface
- Steering wheel controls
- Multifunctional knobs
REASONS TO BUY
This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
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