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Cloud Strategies: Enabling platforms, partnerships and profits
TM Forum, Jan 2012, Pages: 22
TM Forum’s Quick Insights reports take the communication industry’s hottest topics and offer preliminary research and analysis, often including interviews with senior executives and ideas from corresponding executive roundtables events. Written by renowned industry journalists and analysts the reports ask the questions we all want to know of opinion-leading senior executives.
ABOUT THIS REPORT
In this Quick Insights report:
Drawing on a packed executive roundtable on cloud strategies and business models at TM Forum’s Management World Americas 2011 this past November, as well as a survey of the 40+ senior executives present there, this report sets out to understand the right path for communications service providers looking to deploy cloud services successfully.
This research sample expressed some strong views. A full 55 percent said they would consider limiting themselves to being a dumb pipe provider if they could not come up with a sufficiently attractive, achievable business model for cloud. A further 70 percent indicated that they have no formal agreement regarding the degree of cloud services their companies will embrace and that monetization models have yet to win approval.
But while there were significant differences of opinion, a number of topics drew broad consensus, encouraging at this stage of the game.
Using those topics as a guide, this report focuses on service providers’ views and attitudes towards market issues with a look at service areas and business models likely to be most successful over the next few years.
The report examines the merits of the various services (XaaS) and business models for cloud as major revenue generators over the next two years. How might service providers improve their roles as enablers with a range of tailored services and competencies? For a growing number of companies the need to move their portfolios beyond Infrastructure as a Service (IaaS) and appreciate the strategic importance of Platform as a Service (PaaS) becomes increasingly important.
The report concludes with not-to-be-missed recommendations for would-be cloud service providers.
PLEASE NOTE: This report is free to TM Forum members.
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