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ePrivacy legislation: Best practice guide
B2B Marketing, Oct 2011, Pages: 44
Privacy has always played an important role when it comes to human rights, but as the number of Internet users increase and the issue of storing personal data grows increasingly complex, legislation has been changed and updated to maintain human rights.
This Eprivacy legislation best practice guide is designed to help B2B marketers ensure that they are compliant with all the key pieces of marketing legislation – at both a UK and EU level. The best practice guide introduces and explores recent changes to eprivacy law and the use of cookies. It also provides a background on the EU directive and what the consequences for marketers will be.
Implemented to protect web users, it’s important for marketers to make sure that they fully adhere to the steps detailed in this best practice guide to ensure that they comply with the new laws that are gradually being introduced in the UK. The law on cookies has also changed after growing concerns that brands could be compromising individuals’ data protection as they continue to use cookies to store vast amounts of personal information (e.g. usernames, preferences) on users.
To avoid breaching eprivacy legislation and ensure that they don’t fall foul of the law, a review across multiple online platforms and activities is essential across each individual organisation.
This best practice guide will examine all aspects of eprivacy legislation that B2B brands must take onboard, and give marketers the guidance needed to apply compliance of the EU Information Commissioner’s Office (ICO) legislation on data collection.
This guide will help you:
- Become familiar with the four primary pieces of eprivacy legislation – get a background on the fundamental elements.
- Develop an understanding of cookies – different types and where they are used.
- Interpret the EU eprivacy directive – how the UK is affected and what procedures to have in place.
- Prepare for the phase-in period of the legislation – avoid penalties and fines.
This guide covers:
- Strategy – advice on how to develop your strategy around the marketing, holding and use of data held on customers and prospects.
- Cookie law – the history of the cookie and how the can improve efficiency.
- Legal issues – the privacy of personal information is becoming a more prominent issue.
- Goals of the legislation – what this means for marketers.
This guide is suitable for marketing directors, heads of marketing, marketing managers, marketing executives, head of social media and anyone involved in the process of defining – or re-defining social media strategies.
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