|
|
 |
|
Viewing report
|
|
|
|
Lead generation and nurturing: Benchmarking report
B2B Marketing, May 2011, Pages: 44
The related disciplines of lead generation and lead nurturing are increasingly being recognised as critical parts of the B2B marketers’ role. The recession demanded that marketers become more accountable to sales, and both developing a steady flow of new business prospects, and the nurturing of those prospects through to a position where they are ‘sales ready’ are tasks that are increasingly being enabled by new technology and communication methods.
This document provides a robust overview of trends, attitudes and spending patterns in lead generation and nurturing for business-to-business brands, helping marketers to benchmark their activity against industry standards and focus on aspects of their activity that needs improving. This guide was produced in association with the Newbury Group.
This Benchmarking Report provides the most definitive picture yet of B2B marketers’ attitudes to lead generation and nurturing, the different tools and techniques employed to achieve these objectives and – most importantly – typical outcomes and results. The data it contains is based on an in-depth survey of over 600 B2B marketers from various different sectors, discussing their current lead generation and nurturing techniques, and attitudes to these disciplines looking ahead.
This research will help you:
- Benchmark your lead generation and nurturing activity - enable comparison with other B2B marketers and brands on activity, spend and ROI
- Qualify your own results - determine whether you are maximising the potential of your activity or spend
- Integrate with sales – develop a productive relationship delivering the right kind of leads at the right time
- Validate internal results against the market - assist in reporting to senior or board level personnel
- Rationalise your activities - enable the right search marketing strategy to be utilised and delivered going forward
Who should buy this guide?
This guide is suitable for marketing directors, heads of marketing, marketing managers, marketing executives, head of social media and anyone involved in the process of defining – or re-defining social media strategies.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
