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Indonesia Tourism Report Q1 2012
Business Monitor International, Jan 2012, Pages: 67
Business Monitor International's Indonesia Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Indonesia's tourism industry.
CORE FORECASTS
Tourist arrivals into Indonesia for the first 10 months of 2011 continued to show strong growth, in line with BMI’s forecasts. Total arrivals for January-October came to 6,270,244, up by 8.47% year-on-year (y-o-y), according to figures from the central statistics agency, Badan Pusat Statistik (BPS). On current trends, this would indicate full-year arrivals of around 7.52mn, slightly below BMI’s estimate of 7.63mn. However, BMI chooses to maintain its estimate, especially as the final two months of the year have historically been strong ones for Indonesian tourism arrivals. For 2011, BMI therefore maintains its target of nearly 9% growth in tourist arrivals.
Looking at the most recent available monthly arrivals data, Singapore remained the main source market for tourists in October 2011, providing 95,787 arrivals over the month, an increase of 10% y-o-y. Other key markets were Australia (84,449 tourists; up by 18.4% y-o-y), Malaysia (83,401; up 13.2%), China (43,305; up 11.2%), Japan (35,007; up 6.6%) and South Korea (25,507; up 1.95%).
The government remains committed to supporting the tourism industry, with Minister of Tourism Mari Elka Pangestu, appointed in October 2011, reaffirming the target of 8mn international tourist arrivals for 2012 at a tourism conference in Jakarta. BMI shares the government’s optimism, though, after two very strong years of growth in 2010 and 2011, our core forecast is for Indonesia to consolidate recent gains with a slightly more measured rate of tourist arrival growth, to reach just under 7.9mn tourists by the end of 2012 and a total of 8.72mn tourists by the end of 2015.
Encouragingly for the sector, the government is taking steps to diversify away from traditional source markets in Europe, which are suffering economic difficulties. The Ministry of Tourism is reportedly looking to refocus its marketing efforts to Australia, the Association of Southeast Asian Nations (ASEAN) region, China, India, Russia and the Middle East.
BMI remains optimistic about the outlook for Indonesia’s tourism industry, which has weathered the recent years of global economic slowdown and the concomitant drop in tourism demand much better than some of its global peers.
REASONS TO BUY
- Benchmark BMI’s Independent 5-year Tourism Industry Forecasts on Indonesia to test other views – a key input for successful budgetary and planning in the Indonesia Tourism market.
- Target Business Opportunities & Risks in the Indonesia Tourism Sector through its reviews of latest industry trends, regulatory changes and major deals, projects and investments in Indonesia.
- Exploit the Latest Competitive Indonesia Tourism Intelligence & company SWOTS on your competitors and peers through company rankings by sales, market share and ownership structure – includes multi-national and national companies inIndonesia.
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