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Growth Opportunities in Soft Drinks
Business Insights, Dec 2011, Pages: 145
The soft drinks industry is a more challenging environment than ever before. While there exists a renewed focus on value for money, consumers continue to demand premium products that meet their health, indulgence and convenience needs. This report highlights best-practice across global markets in meeting this challenge and helps manufacturers to target their NPD budget to the most effective uses.
Features and benefits:
- Key trends, market drivers and resistors across the global soft drinks market.
- Analysis of new soft drinks launched between 2007 and 2011, based on Product Launch Analytics data.
- Details of NPD and innovation trends in soft drinks across all key geographies and categories.
- Analysis of how social and economic trends are interacting with innovative NPD in global soft drinks markets.
- Examples of products that exemplify successful on-trade NPD within the soft drinks market.
Highlights:
- In developed-world markets, traditional categories such as carbonates are stagnating, while the trend to upselling consumers to premium categories such as energy drinks and smoothies that thrived during the 2000s has been impacted by recession and discretionary consumer spending cuts in many developed economies.
- The fastest growing drinks category from 2010-2015 will be functional drinks, which will grow at 5.0% per year to reach $61 billion. Bottled water will grow at 4.8% driving the total market to $125 billion, while concentrates will be the third-fastest-growing category at 3.3%.
- Low or no growth in most western economies is a given for the next three years. In the short term, rising Chinese consumer spending creates opportunities in the beverage sector, but in the long run it is likely to lead to Chinese drinks companies that represent serious competition to existing market players, not just in China but worldwide.
Your key questions answered:
- Which categories are showing the most product innovation within the soft drinks industry?
- What are the most important macro-level category trends in soft drinks markets?
- Which regions will show the strongest growth in soft drinks value and volume sales over the next five years?
- What are the most significant types of product innovation to take place in soft drinks worldwide?
- How will economic factors affect product innovation in the soft drinks industry?
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