2011-12 Australia Small Business Market Opportunity Assessment
AMI Partners, December 2011, Pages: 150
This study examines the Australia small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.
The Australia SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.
We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.
Introduction
Australia SB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Market Sizing
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels
Firmographics
Demographics
Key Highlights – Demographics
Australia SB Key Demographics – Distribution of Firms by Employee Size and Vertical
Australia SB Average Number of Employees
Australia SB Employee Mobility by Employee Size
Australia SB Employee Mobility by Vertical
Australia SB Business Maturity by Employee Size
Australia SB Business Maturity By Vertical
Australia SB Revenue Growth
Australia SB Revenue Growth by Vertical
Australia SB Corporate Credit Card Usage
Australia SB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
Australia SB Women-Owned Businesses
Economic Outlook
Key Highlights – Economic Outlook
Australia SB Perceptions & Reactions to the Downturn
Australia SB Concern About Impact of the Economy by Employee Size and Vertical
Australia SB Business Sentiment
TAM – Market Sizing
Key Highlights – TAM – Market Sizing
Australia SB 2011 ICT Spending and Five Year Forecast
Australia SB 2011 Average Annual ICT Spending per Firm
Australia SB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015
Attitudes & Buying Behavior
Key Highlights – Attitudes & Buying Behavior
Australia SB Importance of Strategic IT Issues
Australia SBs’ Information Sources for Making Technology Purchase Decisions
ICT Adoption and Plans
Key Highlights – ICT Adoption and Plans: ICT Adoption Framework and Presence of IT Support
Australia SMB AMI’s Three Waves of Adoption
Australia SB IT Adoption Process
Australia SB Presence of IT Support: Managed vs. Unmanaged
ICT Adoption and Plans – Hardware
Key Highlights – ICT Adoption and Plans: Hardware
Australia SB 2011 Total Market Computing Spending
Australia SB 2011 Average Annual Computing Spending Per Firm
Australia SB 2011 Average Annual Networking Spending Per Firm
Australia SB 2011 Average Annual Security Spending Per Firm
Australia SB 2011 Average Annual Storage Spending Per Firm
Australia SB Computer Penetration by Type
Australia SB Computer Purchasing Plans by Type
Australia SB Computer Brands
Australia SB Planned Computer Brands
Australia SB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
Australia SB Printer Usage – Current and Planned by Employee Size
Australia SB LAN Usage – Current and Planned
Australia SB Current Server Usage and Plans to Buy
Australia SB Networking Products Current and Planned Usage
Australia SB Security Products Current and Planned Usage
Australia SB Storage Products Current and Planned Usage
Australia SB Top Server, Firewall and Data Back-up/Storage & Recovery Brands
ICT Adoption and Plans – Software
Key Highlights – ICT Adoption and Plans: Software
Australia SB 2011 Average Annual Software Spending Per Firm
Australia SB PC Operating System Deployment (% of PC IB)
Australia SB Productivity Suite Usage – Current and Planned
Australia SB Primary E-Mail Application Used – On-Premise vs. Hosted
Australia SB Business Applications Usage – Current and Planned
Australia SB Security Brands
Australia SB Accounting Software Usage
Australia SB Top Accounting Brands
ICT Adoption and Plans – IT Services
Key Highlights – ICT Adoption and Plans: Services
Australia SB 2011 Average Annual IT Services Spending Per Firm
Australia SB On-Premise IT Services Usage and Interest
ICT Adoption and Plans – Social Media
Key Highlights – ICT Adoption and Plans: Social Media
Australia SB Social Media Usage by Vertical
Australia SB Types of Business Activities for Which Social Media is Used
Australia SB Social Media and Marketing Sites Used
Australia SB Impact of Social Media on IT Decision Making by Type
Australia SB Influence of Social Media on IT Decision Making
ICT Adoption and Plans – Cloud Services
Key Highlights – ICT Adoption and Plans: Cloud Services
Australia SB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
Australia SB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
Australia SB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
Australia SB Hosted/Online Business Management Applications (SaaS) Usage
Australia SB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
Australia SB Hosted Infrastructure (IaaS) Usage
Australia SB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
Australia SB Remotely Managed IT Services (RMITS) Usage by Vertical
Australia SB Remotely Managed IT Services (RMITS) Usage by Type
Australia SB Interest in Remotely Managed IT Services (RMITS) by Type
Australia SB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points
ICT Adoption and Plans – Mobility
Key Highlights – ICT Adoption and Plans: Mobility
Australia SB Mobile Devices Penetration by Type
Australia SB Mobile Devices Purchasing Plans by Type
Australia SB Mobile Device Brands
Australia SB Planned Mobile Device Brands
ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Key Highlights – ICT Adoption and Plans: Broadband, Unified Communication & Collaboration
Australia SB 2011 Average Annual Internet Spending Per Firm
Australia SB 2011 Average Annual Telecom Equipment Spending Per Firm
Australia SB 2011 Average Annual Telecom Services Spending Per Firm
Australia SB 2011 Average Annual Unified Communications (UC) Spending Per Firm
Australia SB Internet Access Usage
Australia SB Primary Internet Access Speed
Australia SB Communications Products/Services Usage
Australia SB Instant Messaging and/or PC-to-PC Chat Application Usage
RTM/Channels
Key Highlights – ICT Adoption and Plans: RTM/Channels
Australia SB 2011 Share of Total ICT Spend by Routes to Market
Australia SB 2011 ICT Category Spending by Channel
Australia SB Computer Channels Usage
Australia SB Smartphone Channels Usage
Australia SB Tablet Channels Usage
Australia SB Service Providers for Mobile Devices (Smartphones/Tablets)
Australia SMB Definitions and Methodology
Australia SMB – Definitions by Type of Business
Australia SMB Vertical Industry Definitions
Australia SMB Technology Definitions
Australia SMB – Acronyms
Australia SB Survey Process
Australia SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
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