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Motorist Behaviour and Implications at the Service Station: Sweden Product Image

Motorist Behaviour and Implications at the Service Station: Sweden

  • ID: 2022706
  • December 2011
  • Region: Sweden
  • 3 pages
  • Verdict Research Limited

Verdict has conducted a study of over 8,000 motorists across eight European countries to assess how their buying behavior changed over the second half of 2010. These briefs summarise their attitudes towards fuel prices, added value services, shop products, and retailer brands, including supermarket brands where relevant.

Scope:

- Make well-informed investments by identifying the most important and frequently used features and services at service stations.
- Tailor marketing campaigns to effectively target customers by understanding the profile of the forecourt shopper.
- Develop a lucrative convenience store offer by uncovering the product categories for which consumers want more variety.
- Plan defensive strategies by understanding the behavior of motorists who are switching between oil company and grocery branded retailers.
- Demonstrate customer empathy in your marketing messages by uncovering the measures being adopted by motorists to reduce their motoring expenses.

Highlights:

- One in three motorists in Sweden look at service station pricing boards closely before deciding where to fill up. Retailers can attract price-conscious motorists READ MORE >

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