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Apps and the Mobile Internet - The Battle of the Platforms: both Native and Web Apps - 4th Edition
IDATE, Jan 2012
Mobile Internet is here and geared for growth, despite the global recession. For 2016 the worldwide penetration rate of Mobile Internet will reach 34.7% - or 2.89 billion users - generating service revenues (apps and advertising) of 43.3 billion EUR. This report provides detailed information about market's structure, data & forecasts 2008-2016, player profiles and strategies. It also spotlights the current and upcoming trends and the different kinds of mobile Internet usages.
The report answers the following questions:
- What are the key figures in the main European, American and Asian markets for mobile Internet?
- Which of the device or content will be more important for platform players?
- Who will control the user data? What conflicts between interoperating platforms can be observed?
- What role for HTML5? Can it be an attractive alternative to the native apps and are there already hybrid solutions?
- Which will be the main revenue source for mobile Internet?
- What are the key drivers for this market?
>This report ships with a database
- Market data & Forecasts 2008-2016 by zone & by country
- Market volume & market value
Database:
Market Volume
- Number of mobile subscriptions
- Number of 3G subscriptions
- Share of 3G subscriptions
- Shipment of mobile phones
- Number of subscribers of mobile phones
- Shipments of smartphones
- Number of subscribers of smartphones
- Share of smartphones in shipments
- Shipment of tablets
- Number of subscribers of tablets
- Number of mobile Internet users
- Mobile Internet penetration
Market Value
- Mobile Internet service revenues
- Mobile Internet advertising revenues
- Mobile apps revenues
- Total mobile Internet service revenue
About the Author
Soichi NAKAJIMA, Head of Project, Senior Consultant
Soichi joined IDATE as a senior consultant in January 2009.
His main area of endeavour is the mobile communications market, such as the mobile Internet, applications, contents and services, the analysis of strategies employed by the various players, scenario building and forecasts. He also works on other business potentials for the mobile Internet,
such as smart grids and VoIP.
Before coming to IDATE, Soichi worked for NTT DoCoMo, Japan’s largest mobile network operator by subscriber numbers, where he played a leading role in the strategic planning of the roll-out of Japan’s first 3G M2M data-only tariffs.
Soichi holds a Bachelors degree in mathematics, from the University of Nottingham in the UK.
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