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Viewing report
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Hybrid TV Prospects - Impacts of Connected TV
IDATE, Dec 2011, Pages: 90
Hybrid TV is now a reality, and gaining momentum. The appetite for OTT video content, reinforced by the development of connected TV solutions further exacerbates this phenomenon. This study aims to position the hybrid solutions in this new context and to measure their impact on the 'big' TV markets.
Key questions
- How does the development of connected TV affect the balance between the various segments of the TV broadcasting market?
- What are the impacts on the video supply chain, and what space is there for the Internet players?
- Is the cord cutting a real threat or rather an emerging opportunity?
- What hybrid positioning for cable and IPTV operators?
- Will connected devices mean a comeback for satellite and DTT operators?
- What is the current state of play in the standardisation of hybrid solutions, and what are the results to date?
- How do the settings, networks and players of 'big' TV markets influence the potential of market-specific hybrid TV?
- What are the prospects for 2015?
> This report is an add-on to our technological survey service on Connected TV Markets, featuring:
- A unique database (revenues of OTT services, volume of connected devices & player profiles)
- Ten Market Insights providing key market analyses
- Special access to our lead media analysts (hotline, briefings, online presentation, etc.)
Prospects for hybrid TV market by 2010-2015:
- United States
- Germany
- France
- United Kingdom
- Spain
- Italy
Product samples
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