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2011-12 Brazil Medium Business Market Opportunity Assessment Product Image

2011-12 Brazil Medium Business Market Opportunity Assessment

  • ID: 2022779
  • December 2011
  • Region: Brazil
  • 147 Pages
  • AMI Partners

This study examines the Brazil medium business (MB) IT and telecommunications landscape and how it is rapidly being transformed as the MB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The Brazil MB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

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Introduction
Brazil MB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Total Addressable Market
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels
Firmographics

Demographics
Key Highlights – Demographics
Brazil MB Key Demographics – Distribution of Firms by Employee Size and Vertical
Brazil MB Average Number of Employees
Brazil MB Employee Mobility by Employee Size
Brazil MB Employee Mobility by Vertical
Brazil MB Business Maturity by Employee Size
Brazil MB Business Maturity By Vertical
Brazil MB Revenue Growth
Brazil MB Revenue Growth by Vertical
Brazil MB Corporate Credit Card Usage
Brazil MB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
Brazil MB Minority Ownership

Economic Outlook
Key Highlights – Economic Outlook
Brazil MB Perceptions & Reactions to the Downturn
Brazil MB Concern About Impact of the Economy by Employee Size and Vertical
Brazil MB Business Sentiment

TAM – Market Sizing
Key Highlights – TAM – Market Sizing
Brazil MB 2011 ICT Spending and Five Year Forecast
Brazil MB 2011 Average Annual ICT Spending per Firm
Brazil MB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015

Attitudes & Buying Behavior
Key Highlights – Attitudes & Buying Behavior
Brazil MB Importance of Strategic IT Issues
Brazil SBs’ Information Sources for Making Technology Purchase Decisions

ICT Adoption and Plans
Brazil SMB AMI’s Three Waves of Adoption
Brazil MB IT Adoption Process
Brazil MB Presence of IT Support: Managed vs. Unmanaged

ICT Adoption and Plans – Hardware
Key Highlights – ICT Adoption and Plans: Hardware
Brazil MB 2011 Total Market Computing Spending
Brazil MB 2011 Average Annual Computing Spending Per Firm
Brazil MB 2011 Average Annual Networking Spending Per Firm
Brazil MB 2011 Average Annual Security Spending Per Firm
Brazil MB 2011 Average Annual Storage Spending Per Firm
Brazil MB Computer Penetration by Type
Brazil MB Computer Purchasing Plans by Type
Brazil MB Computer Brands
Brazil MB Planned Computer Brands
Brazil MB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
Brazil MB Printer Usage – Current and Planned by Employee Size
Brazil MB LAN Usage – Current and Planned
Brazil MB Current Server Usage and Plans to Buy
Brazil MB Networking Products Current and Planned Usage
Brazil MB Security Products Current and Planned Usage
Brazil MB Storage Products Current and Planned Usage
Brazil MB Top Server, Firewall and Data Back-up/Storage & Recovery Brands

ICT Adoption and Plans – Software
Key Highlights – ICT Adoption and Plans: Software
Brazil MB 2011 Average Annual Software Spending Per Firm
Brazil MB PC Operating System Deployment (% of PC IB)
Brazil MB Productivity Suite Usage – Current and Planned
Brazil MB Primary E-Mail Application Used – On-Premise vs. Hosted
Brazil MB Business Applications Usage – Current and Planned
Brazil MB Security Brands
Brazil MB Accounting Software Usage
Brazil MB Top Accounting Brands

ICT Adoption and Plans – IT Services
Key Highlights – ICT Adoption and Plans: Services
Brazil MB 2011 Average Annual IT Services Spending Per Firm
Brazil MB On-Premise IT Services Usage and Interest

ICT Adoption and Plans – Social Media
Key Highlights – ICT Adoption and Plans: Social Media
Brazil MB Social Media Usage by Vertical
Brazil MB Types of Business Activities for Which Social Media is Used
Brazil MB Social Media and Marketing Sites Used
Brazil MB Impact of Social Media on IT Decision Making by Type
Brazil MB Influence of Social Media on IT Decision Making

ICT Adoption and Plans – Cloud Services
Key Highlights – ICT Adoption and Plans: Cloud Services
Brazil MB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
Brazil MB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
Brazil MB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
Brazil MB Hosted/Online Business Management Applications (SaaS) Usage
Brazil MB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
Brazil MB Hosted Infrastructure (IaaS) Usage
Brazil MB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
Brazil MB Remotely Managed IT Services (RMITS) Usage by Vertical
Brazil MB Remotely Managed IT Services (RMITS) Usage by Type
Brazil MB Interest in Remotely Managed IT Services (RMITS) by Type
Brazil MB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points

ICT Adoption and Plans – Mobility
Key Highlights – ICT Adoption and Plans: Mobility
Brazil MB Mobile Devices Penetration by Type
Brazil MB Mobile Devices Purchasing Plans by Type
Brazil MB Mobile Device Brands
Brazil MB Planned Mobile Device Brands

ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Key Highlights – ICT Adoption and Plans: Broadband, Unified Communication & Collaboration
Brazil MB 2011 Average Annual Internet Spending Per Firm
Brazil MB 2011 Average Annual Telecom Equipment Spending Per Firm
Brazil MB 2011 Average Annual Telecom Services Spending Per Firm
Brazil MB 2011 Average Annual Unified Communications (UC) Spending Per Firm
Brazil MB Internet Access Usage
Brazil MB Primary Internet Access Speed
Brazil MB Communications Products/Services Usage
Brazil MB Instant Messaging and/or PC-to-PC Chat Application Usage

RTM/Channels
Key Highlights – ICT Adoption and Plans: RTM/Channels
Brazil MB 2011 Share of Total ICT Spend by Routes to Market
Brazil MB 2011 ICT Category Spending by Channel
Brazil MB Computer Channels Usage
Brazil MB Smartphone Channels Usage
Brazil MB Tablet Channels Usage
Brazil MB Service Providers for Mobile Devices (Smartphones/Tablets)
Brazil SMB Definitions and Methodology
Brazil SMB – Definitions by Type of Business
Brazil SMB Vertical Industry Definitions
Brazil SMB Technology Definitions
Brazil SMB – Acronyms
Brazil MB Survey Process
Brazil MB Weighting Factors by Employee Size and Sampling Pool by Type of Business

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Note: Product cover images may vary from those shown
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