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2011-12 India Medium Business Market Opportunity Assessment Product Image

2011-12 India Medium Business Market Opportunity Assessment

  • ID: 2022780
  • December 2011
  • Region: India
  • 148 Pages
  • AMI Partners

This study examines the India medium business (MB) IT and telecommunications landscape and how it is rapidly being transformed as the MB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.

The India MB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and services—across a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of MBs.

We’re seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.

Note: Product cover images may vary from those shown

Introduction
India MB Annual Overview: Introduction & Background
Executive Summary
Executive Summary – Firmographics
Executive Summary – Total Addressable Market
Executive Summary – Attitudes and Buying Behavior
Executive Summary – ICT Adoption and Plans
Executive Summary – RTM/Channels

Firmographics

Demographics
Key Highlights – Demographics
India MB Key Demographics – Distribution of Firms by Employee Size and Vertical
India MB Average Number of Employees
India MB Employee Mobility by Employee Size
India MB Employee Mobility by Vertical
India MB Business Maturity by Employee Size
India MB Business Maturity By Vertical
India MB Revenue Growth
India MB Revenue Growth by Vertical
India MB Corporate Credit Card Usage
India MB IT Buyers – BDMs/TDMs (Business Decision Makers and Technology Decision Makers)
India MB Minority Ownership

Economic Outlook
Key Highlights – Economic Outlook
India MB Perceptions & Reactions to the Downturn
India MB Concern About Impact of the Economy by Employee Size and Vertical
India MB Business Sentiment

TAM – Market Sizing
Key Highlights – TAM – Market Sizing
India MB 2011 ICT Spending and Five Year Forecast
India MB 2011 Average Annual ICT Spending per Firm
India MB Total Market IT/Telecommunications Spending For Select Categories: 2011 vs. 2015

Attitudes & Buying Behavior
Key Highlights – Attitudes & Buying Behavior
India MB Importance of Strategic IT Issues
India SBs’ Information Sources for Making Technology Purchase Decisions

ICT Adoption and Plans
Key Highlights – ICT Adoption and Plans: ICT Adoption Framework and Presence of IT Support
India SMB AMI’s Three Waves of Adoption
India MB IT Adoption Process
India MB Presence of IT Support: Managed vs. Unmanaged

ICT Adoption and Plans – Hardware
Key Highlights – ICT Adoption and Plans: Hardware
India MB 2011 Total Market Computing Spending
India MB 2011 Average Annual Computing Spending Per Firm
India MB 2011 Average Annual Networking Spending Per Firm
India MB 2011 Average Annual Security Spending Per Firm
India MB 2011 Average Annual Storage Spending Per Firm
India MB Computer Penetration by Type
India MB Computer Purchasing Plans by Type
India MB Computer Brands
India MB Planned Computer Brands
India MB All-in-One Computer Usage – Current and Planned by Employee Size and Vertical
India MB Printer Usage – Current and Planned by Employee Size
India MB LAN Usage – Current and Planned
India MB Current Server Usage and Plans to Buy
India MB Networking Products Current and Planned Usage
India MB Security Products Current and Planned Usage
India MB Storage Products Current and Planned Usage
India MB Top Server, Firewall and Data Back-up/Storage & Recovery Brands

ICT Adoption and Plans – Software
Key Highlights – ICT Adoption and Plans: Software
India MB 2011 Average Annual Software Spending Per Firm
India MB PC Operating System Deployment (% of PC IB)
India MB Productivity Suite Usage – Current and Planned
India MB Primary E-Mail Application Used – On-Premise vs. Hosted
India MB Business Applications Usage – Current and Planned
India MB Security Brands
India MB Accounting Software Usage
India MB Top Accounting Brands

ICT Adoption and Plans – IT Services
Key Highlights – ICT Adoption and Plans: Services
India MB 2011 Average Annual IT Services Spending Per Firm
India MB On-Premise IT Services Usage and Interest

ICT Adoption and Plans – Social Media
Key Highlights – ICT Adoption and Plans: Social Media
India MB Social Media Usage by Vertical
India MB Types of Business Activities for Which Social Media is Used
India MB Social Media and Marketing Sites Used
India MB Impact of Social Media on IT Decision Making by Type
India MB Influence of Social Media on IT Decision Making

ICT Adoption and Plans – Cloud Services
Key Highlights – ICT Adoption and Plans: Cloud Services
India MB 2011 Average Annual Hosted/Online Software Applications (SaaS) Spending Per Firm
India MB 2011 Average Annual Hosted Infrastructure (IaaS) Spending Per Firm
India MB 2011 Average Annual Remotely Managed IT Services (RMITS) Spending Per Firm
India MB Hosted/Online Business Management Applications (SaaS) Usage
India MB Level of Interest in Acquiring Hosted/Online Business Management Applications (SaaS)
India MB Hosted Infrastructure (IaaS) Usage
India MB Level of Interest in Acquiring Hosted Infrastructure (IaaS)
India MB Remotely Managed IT Services (RMITS) Usage by Vertical
India MB Remotely Managed IT Services (RMITS) Usage by Type
India MB Interest in Remotely Managed IT Services (RMITS) by Type
India MB Interest Remotely Managed IT Services (RMITS) Bundles at Specific Price Points

ICT Adoption and Plans – Mobility
Key Highlights – ICT Adoption and Plans: Mobility
India MB Mobile Devices Penetration by Type
India MB Mobile Devices Purchasing Plans by Type
India MB Mobile Device Brands
India MB Planned Mobile Device Brands

ICT Adoption and Plans – Broadband, Unified Communication & Collaboration
Key Highlights – ICT Adoption and Plans: Broadband, Unified Communication & Collaboration
India MB 2011 Average Annual Internet Spending Per Firm
India MB 2011 Average Annual Telecom Equipment Spending Per Firm
India MB 2011 Average Annual Telecom Services Spending Per Firm
India MB 2011 Average Annual Unified Communications (UC) Spending Per Firm
India MB Internet Access Usage
India MB Primary Internet Access Speed
India MB Communications Products/Services Usage
India MB Instant Messaging and/or PC-to-PC Chat Application Usage

RTM/Channels
Key Highlights – ICT Adoption and Plans: RTM/Channels
India MB 2011 Share of Total ICT Spend by Routes to Market
India MB 2011 ICT Category Spending by Channel
India MB Computer Channels Usage
India MB Smartphone Channels Usage
India MB Tablet Channels Usage
India MB Service Providers for Mobile Devices (Smartphones/Tablets)

India SMB Definitions and Methodology
India SMB – Definitions by Type of Business
India SMB Vertical Industry Definitions
India SMB Technology Definitions
India SMB – Acronyms
India MB Survey Process
India MB Weighting Factors by Employee Size and Sampling Pool by Type of Business

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