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What Communications Executives Need to Know About Hiring or Appointing a Brand Editor-in-Chief in 2012
ExecSense, Jan 2012, Minutes: 60
In this webinar, ExecSense examines everything you need to know in 60 minutes about why so many communications executives are appointing or hiring a Brand Editor-in-Chief. Take the 60-minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand the roles and goals of this position, how to find the right candidate, and other reasons why communications executives (and their management teams) feel this position is so important. The webinar is led by an expert at helping communication executives become informed on how to hire or appoint a Brand Editor-in-Chief, Jose Palomino, Founder and CEO of ValueProp Interactive, focuses on:
- Everything you need to know in 60-minutes as a communications executive about why so many companies are creating a Brand Editor-in-Chief position
- Learn why brands are becoming like publications in the social media age; how leading edge marketing and communications campaigns are using Brand Editors to elevate awareness and affinity through content
- Find out the 12 traits a Brand Editor-in-Chief must have including: training as a print or broadcast journalist with a nose for stories and an editorial style, high social media comfort level, and other essential skills
- Specific case studies of 5 newly appointed Brand Editors-in-Chief, their roles and goals for 2012, and important lessons learned by companies who have already incorporated a Brand Editor-in-Chief
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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