2011 China SMB Mobility Landscape, Opportunity Assessment & Outlook
AMI Partners, December 2011, Pages: 96
This study delivers insights on how China SMBs are adjusting and adapting to the ever increasing mobile environment. From horizontal applications such as productivity (spreadsheets, presentations) and UC (audio/web/video conferencing) to Line of Business (LOB) applications such as finance and logistics, SMBs are using smartphones and tablets to drive productivity and business velocity.
This study also examines the expanding pool of authorized tablet/smartphone users beyond CEOs and other senior staff; corporate policies/preferences and service/support provisioning for mobile devices; device selection criteria and purchase channel preferences.
Outline
Introduction
Executive Summary
Executive Summary: Market Size
Executive Summary: Demand Appetite
Executive Summary: Smartphone Usage Behavior, Purchase Preference, Brands, and Channel
Executive Summary: Tablet Usage Behavior, Purchase Preference, Brands, and Channel
Executive Summary: Mobile Application
Executive Summary: Mobile Market Evolution Impact
Executive Summary: Opportunity for Bundle Offering
China SMB Market Size: Mobile Device and Service Market
China SMB Market Size: Mobile Device and Service Spending Breakout
China SMB Demand Appetite: 2011 Average Mobility Market Spending by Employee Size
China SMB Demand Appetite: 2011 Total Mobility Market Spending by Employee Size and Vertical
China SMB Market Size and Forecast: Mobile Device Market Forecast
China SMB Market Size and Forecast: Mobile Service Market Forecast
China SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users
China SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Key Smartphone + Tablet Brands and Brand Selection Criteria
China SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Top Purchase Channels and Support Policies
Economic outlook, business sentiment and business performance
Economic Outlook
China SMB Perceptions & Reactions to the Downturn
Demographics
China SMB Key Demographics – Distribution of Firms by Employee Size and Vertical
China SMB Business Performance and Maturity
China SMB Branch Offices and Employee Mobility
IT Solutions Strategic to Business
China SMB Importance of Mobility-Related Strategic IT Issues
China SMB Importance of Business Applications-Related Strategic IT Issues
China SMB Importance of Communications-Related Strategic IT Issues
China SMB Market Size and Forecast: Mobile Service Market Forecast
China SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users
China SMB Importance of IT Infrastructure-Related Strategic IT Issues
China SMB Company Policies Regarding Mobile Devices
Mobile Solutions Market Sizing
China SMB 2011-2015 ICT Spending and Forecast
China SMB 2011 Total Mobility Spending
China SMB 2011 Average Mobility Spending Per Firm
Mobile Solutions Adoption and Usage Behavior
Devices
China SMB Smartphone Penetration – Current and Planned
China SMB Tablet Penetration – Current and Planned
China SMB Wireless Internet Cards Penetration – Current and Planned
Applications
China SMB Mobile Communications Applications Usage – Current and Planned
China SMB Mobile Business Process Applications Current and Planned Usage
China SMB Mobile Industry-Specific Applications Current and Planned Usage
China SMB Mobile Marketing Solutions Usage – Current and Planned
Bundling Preferences and Market Expansion
China SMB Average Number of Mobile Applications Used Per Firm
China SMB Bundling Scenarios – Top Applications Currently Used
China SMB: Bundle Opportunity for Smartphones and Mobile Applications
China SMB: Bundle Opportunity for Tablets and Mobile Applications
China SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability
China SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability
Authorized Users
China SMB Current and Planned Authorized Users for Tablets
WW SMB Mobility Vendor Analysis
Tablet Product Type Spectrum 2011
Key Players Tablet Product Market Map
Key Players SWOT Analysis
Brands
China SMB Top 5 Smartphone Brands – Current and Planned
China SMB Top 5 Tablet Brands – Current and Planned
China SMB Top 5 Service Providers for Mobile Devices (Smartphones/Tablets)
Operating Systems
China SMB Top 5 Current Smartphone Operating Systems Used
China SMB Top 5 Current Tablet Operating Systems Used
Buying behavior, purchase channels and service & support
Tablet Selection Feature Preferences
China SMB Factors Affecting Tablet Brand Selection
Service and Support for Mobile Devices
China SMB ICT Management
China SMB Mobile Device Management
Smartphone and Tablets Routes to Market (RTM)
China SMB Smartphone Channels Usage
China SMB Tablet Channels Usage
China SMB Definitions and Methodology
China SMB – Definitions by Type of Business
China SMB Vertical Industry Definitions
China SMB Technology Definitions
China SMB – Acronyms
China SMB Survey Process
China SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Contact Information
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
