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2011 China SMB Mobility Landscape, Opportunity Assessment & Outlook Product Image

2011 China SMB Mobility Landscape, Opportunity Assessment & Outlook

  • ID: 2023082
  • December 2011
  • Region: China
  • 96 Pages
  • AMI Partners

This study delivers insights on how China SMBs are adjusting and adapting to the ever increasing mobile environment. From horizontal applications such as productivity (spreadsheets, presentations) and UC (audio/web/video conferencing) to Line of Business (LOB) applications such as finance and logistics, SMBs are using smartphones and tablets to drive productivity and business velocity.

This study also examines the expanding pool of authorized tablet/smartphone users beyond CEOs and other senior staff; corporate policies/preferences and service/support provisioning for mobile devices; device selection criteria and purchase channel preferences.

Note: Product cover images may vary from those shown

Outline

Introduction

Executive Summary
Executive Summary: Market Size
Executive Summary: Demand Appetite
Executive Summary: Smartphone Usage Behavior, Purchase Preference, Brands, and Channel
Executive Summary: Tablet Usage Behavior, Purchase Preference, Brands, and Channel
Executive Summary: Mobile Application
Executive Summary: Mobile Market Evolution Impact
Executive Summary: Opportunity for Bundle Offering
China SMB Market Size: Mobile Device and Service Market
China SMB Market Size: Mobile Device and Service Spending Breakout
China SMB Demand Appetite: 2011 Average Mobility Market Spending by Employee Size
China SMB Demand Appetite: 2011 Total Mobility Market Spending by Employee Size and Vertical
China SMB Market Size and Forecast: Mobile Device Market Forecast
China SMB Market Size and Forecast: Mobile Service Market Forecast
China SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users
China SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Key Smartphone + Tablet Brands and Brand Selection Criteria
China SMB Purchase Preferences, Purchase Channels and Brand Selection Criteria: Top Purchase Channels and Support Policies

Economic outlook, business sentiment and business performance

Economic Outlook
China SMB Perceptions & Reactions to the Downturn

Demographics
China SMB Key Demographics – Distribution of Firms by Employee Size and Vertical
China SMB Business Performance and Maturity
China SMB Branch Offices and Employee Mobility

IT Solutions Strategic to Business
China SMB Importance of Mobility-Related Strategic IT Issues
China SMB Importance of Business Applications-Related Strategic IT Issues
China SMB Importance of Communications-Related Strategic IT Issues
China SMB Market Size and Forecast: Mobile Service Market Forecast
China SMB Key drivers, Applications, Usage Behavior Dynamics: Top Mobile Applications and Key Tablet Users
China SMB Importance of IT Infrastructure-Related Strategic IT Issues
China SMB Company Policies Regarding Mobile Devices

Mobile Solutions Market Sizing
China SMB 2011-2015 ICT Spending and Forecast
China SMB 2011 Total Mobility Spending
China SMB 2011 Average Mobility Spending Per Firm

Mobile Solutions Adoption and Usage Behavior

Devices
China SMB Smartphone Penetration – Current and Planned
China SMB Tablet Penetration – Current and Planned
China SMB Wireless Internet Cards Penetration – Current and Planned

Applications
China SMB Mobile Communications Applications Usage – Current and Planned
China SMB Mobile Business Process Applications Current and Planned Usage
China SMB Mobile Industry-Specific Applications Current and Planned Usage
China SMB Mobile Marketing Solutions Usage – Current and Planned

Bundling Preferences and Market Expansion
China SMB Average Number of Mobile Applications Used Per Firm
China SMB Bundling Scenarios – Top Applications Currently Used
China SMB: Bundle Opportunity for Smartphones and Mobile Applications
China SMB: Bundle Opportunity for Tablets and Mobile Applications
China SMB Most Preferred Smartphone-Driven Bundles by Purchase Probability
China SMB Most Preferred Tablet PC-Driven Bundles by Purchase Probability

Authorized Users
China SMB Current and Planned Authorized Users for Tablets

WW SMB Mobility Vendor Analysis
Tablet Product Type Spectrum 2011
Key Players Tablet Product Market Map
Key Players SWOT Analysis

Brands
China SMB Top 5 Smartphone Brands – Current and Planned
China SMB Top 5 Tablet Brands – Current and Planned
China SMB Top 5 Service Providers for Mobile Devices (Smartphones/Tablets)

Operating Systems
China SMB Top 5 Current Smartphone Operating Systems Used
China SMB Top 5 Current Tablet Operating Systems Used

Buying behavior, purchase channels and service & support

Tablet Selection Feature Preferences
China SMB Factors Affecting Tablet Brand Selection

Service and Support for Mobile Devices
China SMB ICT Management
China SMB Mobile Device Management

Smartphone and Tablets Routes to Market (RTM)
China SMB Smartphone Channels Usage
China SMB Tablet Channels Usage

China SMB Definitions and Methodology
China SMB – Definitions by Type of Business
China SMB Vertical Industry Definitions
China SMB Technology Definitions
China SMB – Acronyms
China SMB Survey Process
China SMB Weighting Factors by Employee Size and Sampling Pool by Type of Business

Contact Information

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Note: Product cover images may vary from those shown

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